Google Adds Graphs Of Hot 100 Rising Terms To SERPs

[engine]

Google Adds Graphs Of Hot 100 Rising Terms To SERPs [googleblog.blogspot.com]

You might already be familiar with Hot Trends, which lists the fastest rising searches on the web at any given hour. Now, when you search Google.com and your query matches one of the top 100 fastest-rising search terms, we'll show you a graph at the bottom of page, with more information — like how popular the query is, how fast it's rising over time, and other useful data.To coincide with this change, we've also reduced the number of trends listed on the Google Hot Trends homepage to 40 from 100. This feature, however, will show up for any query that matches the top 100. We hope this change will make for a simpler user experience, and help you focus better on the top, most interesting content.

This new feature is available in the U.S. and Japan.

[tedster]

I don't understand the logic of reducing the Hot Trends homepage list to 40 when the top 100 are now getting this special treatment. Isn't that going in two different directions at the same time - both more information and less information for this feature?

[whitenight]

This is the USA Today philosophy of news.

Bright colorful pictures make people happy!

<scene cuts to 2 year-olds clapping gleefully over sparkling, shiny things>

-----------

This summer we have seen the full and final conversion of Google, academic innovator, inspiring the world to be a better place
to
Goog, the lowest common denominator marketing, throwing out dumbed-down slop to the masses.

For what? Why?
I'll let others decide.

[tedster]

Whenever I check out the Top 100 hottest search topics, I feel concern for where human culture is focused. I suppose we could say Google is only documenting the situation rather than creating it. And in other areas, they do work to bring less trivial information to the world. But still, I shudder.

[whitenight]

Are the people who are looking at the 100 Hottest Trends data,
the same people who are actually searching for "Celebrity Name", "Sports Scandal", etc?

This goes back to that discussion we had with MC about a year ago now about this exact subject.

What the Masses Search for?
vs.
the WEBMASTERS who specialize in creating pages on everything from
"Paris Hilton" to "How Einstein's Theory of Relativity and Modern Quantum Physics Differ"?

Goog Exec #1 and Employee #1 didn't seem to get it then, and that's why this current story doesn't make sense either.

[weeks]

Whenever I check out the Top 100 hottest search topics, I feel concern for where human culture is focused.

I guess.... But, in your perfect world, what would be the top ten right now?

This is why we need The New York Times and Google, both.

[Craven de Kere]

tedster,

The reduction of the list might be an attempt to reduce some of the trend spamming. Like the twitter trending words that is a source for a lot of automated spam.

[tedster]

reduce some of the trend spamming

No doubt you are right.

in your perfect world, what would be the top ten right now?

More of a mix, that's for sure. For instance, where is the popular interest for international relations, the global economy, or the cutting edge of science? Anyone who ever watches Jay Leno's Jaywalking feature knows that the woman and man on the street today can barely tell fact from fiction.

I'd love to see this Hot Terms page at least segregate pop culture "edutainment" from a few other keyword lists that are more related to the world we really live in. Of course, I wish the same for most of our offline "news" sources as well.

[JS_Harris]

From the article:

But make sure you search for these examples today — nothing stays hot for long

So as a source for webmasters to stay on top of hot topics it's of little use, by the time it's on the list it's almost cold already.