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In order to make these new links **seem** better, we plan on also linking to at least one other industry competitor. Specifically we'd be linking to the #1 player in the industry who we have little chance of ever unseating for terms they are going for. We'd prefer to link to an industry trade group or something but there really isn't much for our industry.
Any thoughts on this strategy? Will this help make our links look less suspicious?
I'd be interested to see what others have to say.
We have an opportunity to acquire some links on another site mostly via writing articles.
I quit a long time ago trying to use articles or links for the SE's and focus my attention on generating traffic to the site be it links, articles, blogs or forums. I feel if you take the approach in this manner you will be fine.
Google figures out those websites pretty quickly
I see "some of those websites" ie article/zine sites ranking quite well in their own right for some terms I target. Apparently one of these ranks simply because a competitor has put quite few articles on there on a range of related subjects. The competitor site has gained as well.
If everyone says don't worry about it, I won't....
If you are selling Ferraris, then write an article about Ferraris with a link to your site, and include links to important sites about great Ferrari pilots, important Ferrari winnings, etc.
Being an authority on a subject means you are an expert. Authority in the search engine world means that a returned page is relevant and useful to the query. It is also a state of mind and another way of thinking. Any widget site could become an authority on anything that has to do with their widgets. Your need to think outside of the box and not be afraid of your competion... just put out a far superior site then your competion. Adding content to your sites as in a forums, directory, help programs, chats, etc. will keep people coming back and to attract users other then people who want to purchase something (GASP! REALLY?). The benefits will eventually follow... I think this is the key.
Articles on widgets, listings of upcoming events about widgets, a forum, widget news, latest products (ANOTHER GASP!-EVEN COMPETITORS), etc. would attract more then just users looking to buy your product – it would make your site "The Place" to go for anything related to widgets. Think of this from a users point of view. The more information and content that is written or generated, the better off you and your users will be... could be a great way to try to rope in new buyers of your widgets, too. It is also a great way to garner deep links to other parts of your site. The biggest benefit though, is it would be a way to generate more traffic. Because someone types in "blue widgets" or "red widgets" in the search engines does not mean they are looking to buy that widget... but wouldn't it be cool if your site was the first one they would come to to find out about those widgets.
Keep it fresh, keep it new, and write the dang thing for your users.
The way I see it is that their link neighborhood is the base of what makes them successful. I don't understand the logic of supporting ones enemy as a way to to defeat them.
You may want to consider rethinking that strategy in terms of Link Cliques [webmasterworld.com]. < note - link requires subscription >
[edited by: tedster at 3:26 am (utc) on Sep. 20, 2009]
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"Quick to rise, quick to fall"