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The new, larger Google search box features larger text when you type so you can see your query more clearly. It also uses a larger text size for the suggestions below the search box, making it easier to select one of the possible refinements.
I wonder if this will lead to more long-tail searches. This is even more interesting considering the fact that Google recently moved AdWords ads closer to the organic results in the SERPs [webmasterworld.com]. Seems like a lot of tweaks lately for the old Google.com. Wonder what the motivation is.
On the home page, it feels like overkill and looks like a "Fisher-Price" search engine to me.
I wonder if this will lead to more long-tail searches.
In the screenshot of old and new search boxes [3.bp.blogspot.com] that Google posted on its blog, increase in font size and the increase in search box size are essentially parallel, so there's effectively no extra space for more characters.
Rough measurements from the image...
OLD SEARCH BOX
- left edge to end of flowers = 43 px
- width of search box = 366 px
- width of flowers compared to width of box = 11.7%
NEW SEARCH BOX
- left edge to end of flowers = 54 px
- width of search box = 483 px
- width of flowers compared to width of box = 11.2%
However, since most browsers remember our zoom settings site to site, this ain't that big a deal. Then again, most folks don't use the zoom settings so there we are, a tempest in a teapot.
joined:July 3, 2008
the TEXT remains the same size as does the logo!
Perhaps for you that's true. For me, only the logo remains the same. The text on the buttons and inside the search box when I type is absolutely way too huge. I could read it from a mile away and I'm nearsighted. I don't like it one bit.
How does this improve usability (or "make it more fun") when the results are still the same size?
In addition a change to the drop down box is the Search and I'm Feeling Lucky buttons are part of the drop down box on the previous drop down box they were covering up the search button almost forcing the searcher to select one of the drop downs instead of the original typed in query. I used to have to click outside the box to close it before I could click on search.
It's change, and some small group of people are not going to like it. But this dramatic of a change by Google should reemphasize what we should be doing on our own sites.
I think most folks would be surprised how much difference a simple increase in font size can have.