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The new, larger Google search box features larger text when you type so you can see your query more clearly. It also uses a larger text size for the suggestions below the search box, making it easier to select one of the possible refinements.
I wonder if this will lead to more long-tail searches. This is even more interesting considering the fact that Google recently moved AdWords ads closer to the organic results in the SERPs [webmasterworld.com]. Seems like a lot of tweaks lately for the old Google.com. Wonder what the motivation is.
I wonder if this will lead to more long-tail searches.
In the screenshot of old and new search boxes [3.bp.blogspot.com] that Google posted on its blog, increase in font size and the increase in search box size are essentially parallel, so there's effectively no extra space for more characters.
Rough measurements from the image...
OLD SEARCH BOX
- left edge to end of flowers = 43 px
- width of search box = 366 px
- width of flowers compared to width of box = 11.7%
NEW SEARCH BOX
- left edge to end of flowers = 54 px
- width of search box = 483 px
- width of flowers compared to width of box = 11.2%
However, since most browsers remember our zoom settings site to site, this ain't that big a deal. Then again, most folks don't use the zoom settings so there we are, a tempest in a teapot.
In addition a change to the drop down box is the Search and I'm Feeling Lucky buttons are part of the drop down box on the previous drop down box they were covering up the search button almost forcing the searcher to select one of the drop downs instead of the original typed in query. I used to have to click outside the box to close it before I could click on search.