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Google Updates and SERP Changes - July 2009 - part 2

         

tedster

12:16 am on Jul 14, 2009 (gmt 0)

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< continued from [webmasterworld.com...] >

its not the trademarked ghost dataset that went missing, and it wasn't a rebuild like the halloween update.

No, but the overall technique has a familiar feel to it. More than one dataset may be involved this time - and perhaps many more. Interesting that three weeks ago we were hearing reports of googlebot spidering like crazy, and in recent days, reports of googlebot not even showing up for some sites.

[edited by: tedster at 5:09 am (utc) on July 15, 2009]

JS_Harris

3:05 am on Jul 29, 2009 (gmt 0)

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One of the primary keywords i'm ranked well for just cut the number of results from 100,000,000+ down to 42,000,000. Several sites found on the first 3 pages have vanished completely. I'm liking the change, and wondering what good if any the other 41,999,970 serve.

lethal0r

8:05 am on Jul 29, 2009 (gmt 0)

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in the index, out the index! what is google doing....

my site is back in again for the 2nd time. it was in for ONE DAY in early july, now its been in since 25th july.

the first 2 days I had loads of traffic from several pages, then from the 27th its been minimal traffic only from homepage keywords really.

[edited by: tedster at 8:09 am (utc) on July 29, 2009]

Block19Row13

10:56 am on Jul 29, 2009 (gmt 0)

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we seem to have lost alot of important rankings since (from what i can gather) last night.

one keyword in particular went from page 1 to page 20 and no changes were made to the page that was listed.

noticed that the visitors to the site yesterday were alot higher than usual, without creating a spike in page views, so was thinking the site had many pages spidered and they are being re-indexed

Shaddows

11:24 am on Jul 29, 2009 (gmt 0)

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My traffic is pretty steady, but rankings are fluctuating. Can't see anything statistically significant on my referals to marry these datapoints. Weird all round.

c41lum

12:10 pm on Jul 29, 2009 (gmt 0)

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Yeah my sites still in the wilderness from last Thursday. Its creeping up then dropping back down some very THIN Affiliate guys seem to be pushed back up.

mcskoufis

5:47 pm on Jul 29, 2009 (gmt 0)

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Happened to get caught by the update while rolling out title/meta-tag changes for a very big brand site (for a smaller EU country) and is sometimes showing the old meta tags and sometimes the new ones in the SERPs.

Traffic has not decreased, but overall get loads of fluctuations on the SERPs for a wide range of keywords... Some times rank as high as no1 and sometimes after the first 30-50 results.

Wonder how long this will last.

carguy84

9:00 pm on Jul 29, 2009 (gmt 0)

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I hope it straightens out soon, I have no idea what is going on. Our homepage is still missing, even for our domain name....And it's been around since 2002.

alangs

10:35 am on Jul 30, 2009 (gmt 0)

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My UK travel related website sank without trace on the 23rd, but it looks like its coming back today.

eiilers

12:06 pm on Jul 30, 2009 (gmt 0)

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Hey everyone, I am in the same boat as a lot of you here (many sites that were in Top 10 or even #1 spots on Google completely disappearing, or are now on page 3-5). Here's something interesting. I've noticed that all of my sites that have Relevant, Quality one way links have lost their rankings - and significantly. I have 2 other sites, however, that have Risen in rankings - and significantly. The only SEO work I have done on those other 2 sites were some on-page, and then reciprocal links.. Yes, reciprocal links/link trading.

This makes no sense to me... More & more I am hearing that reciprocal links no longer matter, and you need relevant one-way links (perhaps from blogs, articles, press releases, directories, etc). However, all my sites that have gone through QUALITY off-page SEO have lost their rankings and my 2 sites that have gone through old-school reciprocal linking campaigns are now better than ever.... This makes no sense. Any feedback? Has anyone seen similar things happening on their sites?

Also, I am also seeing really bad SERP's still. Extremely irrelevant results. Tons of un-optimized sites are polluting the first few pages still. Hopefully the Yahoo/Bing merger will steal some market share from Google, because Google (once again) is really hurting my business.

Shaddows

12:23 pm on Jul 30, 2009 (gmt 0)

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Hi eiilers, welcome to WebmasterWorld.

On topic reciprocals are fine and always have been- as long as you have a diverse profile.

blogs, articles, press releases, directories, etc

Mmm. They're not the only links you need. The ones that you want are editorial links embedded in content, preferably from the day the page was published. Ideally, they will deep link, right into a page that matches the topic of the hosting page.

In fact, your report is an interesting datapoint, indicating easy-aquisition 1-way links are being devalued, presumably in favour of traded RELEVANT links, at least in your niche.

I have to say that doesn't quite match with what I'm seeing, but I will bare it in mind.

ADDED-
Google doesnt want to return "Optimised" sites. It wants to return good content- regardless of optimisation. Google thinks of white-hat SEO as little more than structured markup, presenting the content in a digestable format. However, it wants to be able to rank pages that have no SEO and hurt pages that are overtly manipulative. While the SERPs are not perfect, and are still churning, I see much less fluff, spam, MFA and plain irrelevant pages than there were a week or so ago.

Shaddows

12:31 pm on Jul 30, 2009 (gmt 0)

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And another thing- Google is never hurting your business. Imagine Google does not exist. That is the state of your business, sans Google. Any traffic they send you is a gift. Any traffic the don't send is tough cookies.

eiilers

12:40 pm on Jul 30, 2009 (gmt 0)

10+ Year Member



I should probably mention I'm in the business of running SEO campaigns for many companies. That's what I meant by Google is hurting my business - because once again they're changing things around. Many of my clients have not been effected, which is great. But some definitely have, and their sites are not over-optimized, and they have quality one-way links from many sources (including deep links from editorials, etc). Many are well-established local brands. For these niches/industries the SERP's are polluted with junk still. But some industries everything seems to be back to normal. So hopefully this update is still churning.

c41lum

1:43 pm on Jul 30, 2009 (gmt 0)

10+ Year Member



Hey guys iv just found about 800,000 duplicate pages that G has picked up on....

They are treating capitalization as 2 different urls any one else noticing this problem. Its only happened since the latest update.

i.e

www.widgetsite.com/BIG-Widgets/
www.widgetsite.com/big-widget/

Is now being treated as 2 different URLs im sure before this latest update G was clever enough to see that they were the same URL and not intended duplicates.

Anybody else spotted this..?

mrguy

2:38 pm on Jul 30, 2009 (gmt 0)

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While the SERPs are not perfect, and are still churning, I see much less fluff, spam, MFA and plain irrelevant pages than there were a week or so ago.

I'm seeing quite the opposite. On one specific term, a geocitie site with nothing but links and adsense has captured the #1 spot and held it. I find it very hard to believe that a site with nothing but links and adsense is more relevant than the 3 or 4 sites that were spot on and loaded with content which have now been sent to page 5 an beyond.

Google doesn't know what they are doing and have over cooked their prize sauce this time to the point that it has broken what wasn't broken.

They picked a bad time to be doing this since Bing returns better results at least for the things I'm searching for.

I've had clients ask me why they can't find stuff on Google and I just tell them to use Bing.

eiilers

3:10 pm on Jul 30, 2009 (gmt 0)

10+ Year Member



Google doesn't know what they are doing and have over cooked their prize sauce this time to the point that it has broken what wasn't broken.

They picked a bad time to be doing this since Bing returns better results at least for the things I'm searching for.

I've had clients ask me why they can't find stuff on Google and I just tell them to use Bing.

I totally agree. Based on my experience right now, Bing & Yahoo are far more superior than Google, as Google is returning garbage.

trinorthlighting

3:13 pm on Jul 30, 2009 (gmt 0)

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c41lum,

URL's are case sensitive, if a website displays the same content for different URL's Google will pick it up, then they might slam you with some sort of penalty or attempt to try to figure out which url is the true one for the content.

If a website is having issues like that, they can be fixed and it will take a while for Google to sort out the mess.

eiilers

3:19 pm on Jul 30, 2009 (gmt 0)

10+ Year Member



Just to add-on to my orginal thought - I understand that algorithim changes are neccessary in the search engine world. But I think this update is a little over the top.. And Google is just beating a dead horse here... It's like Google is trying to fix something that isn't broken.. I also agree that this was a terrible time to do the update, especially considering the recent launch of Bing, and the predicted merger of Bing & Yahoo.

lethal0r

3:29 pm on Jul 30, 2009 (gmt 0)

10+ Year Member



to me this update looks like its been done two or three times.

maybe google didnt like what they saw first time round and changed it slightly.

they should add a final paragraph to their webmaster guidelines:

"do all the above correctly and we'll still mess you around for 6 weeks"

Shaddows

3:50 pm on Jul 30, 2009 (gmt 0)

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We must be looking at different things.

What kind of terms are returning garbage? I mean, the terms I watch (including the terms that have nothing to do with my site) are mostly context-independant:
"Widget"
"[Variant1][Variant2][Variant3]Widget"(where any or all variants may be there or dropped, and each has 1-4 alternative discrete options as the variant)
[widget model number]
[widget series name]

"Widget" stands for maybe 10 distinct products, so all those permutations would run over the ten product offerings. (for example, but not correct, widget could be mobile phone, laptop, mp3 player, satnav, console)

So, lots of subjects, but all specific THINGS. We're ecom, obviously.

Are you watching terms with Geographic information, for eg. Or temporal information? Or news-related stuff? Things that have built-in variance?

Are you info, service or ecom?

CainIV

5:09 pm on Jul 30, 2009 (gmt 0)

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Definitely results are strange right now. The biggest issue I see with the results is of course the consistency as Google is rotating though index exports for whatever reason and is likely getting data feedback and tweaking.

What I can see looks to be testing of various filters on the current indexes, or an attempt to fix that was released into a 'god' or 'cleared' export. Only time will tell, but definitely there are alot of websites in uber flux.

CainIV

10:34 pm on Jul 30, 2009 (gmt 0)

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On a side note, is anyone seeing a recurrence of proxy websites during this update?

tigertom

12:08 pm on Jul 31, 2009 (gmt 0)

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Just to bump this thread:

My site seems to have taken a huge hit, today. Part of a long-term pattern of decline, but still annoying.

What I would like to know, ultimately, is what Google is either favouring or penalising, with these fluctuations. As I'm sure many others would, too :)

Is 'Google Everflux' now a fact, I wonder?

Note: I don't buy links. I just do article and directory submissions and my own, non-keyworded, by-hand blog comments. I'm in a very competitive sector, up against people with _very_ deep pockets, so I'm not surprised at getting clobbered.

[TigerTom briefly fantasises about what it would be like to buy 100,000 backlinks over the course of a year.]

mrguy

11:15 pm on Jul 31, 2009 (gmt 0)

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Another thing I'm seeing is where a site had an indented listing, it is now not indented and right under the main site. So, two spots with no indention.

Bing and Yahoo do not show this effect for the search and only show one listing for the site.

The Google SERPS are a mess.

Donna

2:34 am on Aug 1, 2009 (gmt 0)

10+ Year Member



Anyone involved with massive link wheels facing some difficulties since the beginning of this update? And do link wheels build for authority still carry the same weight as before ?

carguy84

2:42 am on Aug 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What's a link wheel?

tedster

2:49 am on Aug 1, 2009 (gmt 0)

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A link wheel is a kind of link building scheme that links up a number of websites (so-called web 2.0) in a large circular kind of link farm that often uses filler-type articles to give the appearance of content to the sites involved. The sites in the wheel then link out to the websites that use them to help their rankings.

It's exactly the kind of link building that Google does not want to be effective, and I wouldn't be surprised if this update made the link wheel scheme a lot less successful. My advice would be to avoid this kind of thing -- you must be willing to throw away the domains you use at any time. It's not an activity that builds long-term success.

[edited by: tedster at 2:52 am (utc) on Aug. 1, 2009]

Donna

2:52 am on Aug 1, 2009 (gmt 0)

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Exactly as what tedster said, if done smart and unique it can be beneficial though. But its a lot of headache.

Donna

2:57 am on Aug 1, 2009 (gmt 0)

10+ Year Member



tedster whats your stance on link weight from comments, social bookmarking , directory submissions, article submission and forum spam. Looks like the only wait to get good juice is from front page unique links from authority sites . Everything else seems to be totally exhausted.

tedster

3:18 am on Aug 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We've got another lively thread specifically about backlinks [webmasterworld.com]. What you need to do today is "attract" backlinks more than "build" them. Google continues to improve their detection of links that are under the website publisher's control.

A healthy website has a diversity of backlink types (they certainly don't need to be from a home page), and that especially includes freely given "editorial votes" for your site's content. More and more, the old schemes are fading in their power.

< continued at [webmasterworld.com...] >

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