Forum Moderators: Robert Charlton & goodroi
When Domain A was first launched 6 years ago, I had some sitewide links to my other website, Domain B - the links were related to the content on Domain A. This was added mainly for click-through traffic, but I did not use nofollow as I didn't really know about it back then. The problem now is that instead of a couple of hundred pages on Domain A with links to Domain B, it's now tens of thousands as the database grew in size bit by bit over the years. The linked pages on Domain B has been ranking well, and so I didn't give a second thought about them.
That is until recently, when these linked pages dropped in SERP. Now some other pages on Domain B also dropped in rank, and these did not have sitewide links linking to them.
My question is, should I remove these sitewide links on Domain A, or should I keep them. If I do remove them, will the linked pages on Domain B drop in rank, or will I benefit more from removing these links from low PR pages that may be seen as paid links by Google?
Thanks in advance for any advice.
Links in header and footer
[webmasterworld.com...]
Google doesn't like too much crosslinking, particularly when it's the main source of inbound linking for your related site(s). So, if site A is pretty much the only source of inbounds to site B, and they sites are related by subject matter and hosting, chances are Google will come around to not liking this arrangement.
I've noticed in the past that when the search terms are not very competitive, this kind of linking has worked on Google. As the web has grown, as competition has increased, and as Google has refined its algorithm, this kind of linking is less likely to be helpful.
Offhand, and this is my personal take on it, the amount of linking you describe sounds excessive. It may be that it's not hurting you, though... it's just not helping as much... in which case removing the links might cause you to drop even further. You might try a few pages as a test.
I doubt that Google is seeing these as paid links... more likely just nepotistic links.