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Strange - Fall in Ranking with Increased Traffic!

         

acac

1:10 am on Jun 29, 2009 (gmt 0)

10+ Year Member



I have a popular site which has been ranking PR 6 for ages.

Recently we have added a large number of quality authors to our site and increased the rate of daily content we added. We also made changes to our front pages and added more relevant content to internal pages too. Can this be an issue with Google? However if this is an issue, how can we ever hope to redesign large sites?

We have over 200K pages, not sure about the exact count so could be more.

All of these we expected to lead to more popularity of the site and naturally a better ranking.

Google responded positively to the changes in terms to traffic but suddenly reduced the page ranking from 6 to 5.

We recently unblocked (from robots.txt) the tag pages in our site as I heard from many sources in webmasterworld and I think from Matt Cutts too (in his blog) that they are proper content and shouldn't affect negatively to make them available for crawl.

The only other change is that we added a plugin which adds the page title to meta description and tags as meta keywords too.

I am perplexed by Google's reduction in page ranking when I was expecting it to go up simply because more people now naturally link to our content from various blogs and popular magazines etc.

We never did reciprocal linking, never purchased any link, in short never done any colored hat seo stuff.
We were always focused on adding quality content and on a regular basis.

What do you think are the potential causes to it?
Should I need to worry as traffic seems unaffected as of now?
Should I submit for reconsideration as I am 100% positive I have done nothing wrong.

tedster

1:32 am on Jun 29, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



By "fall in ranking" do you just mean a lower PageRank - and not a lower ranking for any particular keyword search? If so there's absolutely nothing to be concerned about.

As the size of the web grows, the PR scale sort of stretches around, and what once had a PR6 can easily slip to a PR5 even if it is truly now a stronger page. It's all part of the fact that PR is not a linear scale but more like an exponential scale.

You are correctly focusing on traffic at any rate - who needs those green pixels, anyway?

acac

1:40 am on Jun 29, 2009 (gmt 0)

10+ Year Member



I just mean a lower pagerank, nothing else. Thanks for the assurances. Is there any way to verify that it is not a warning of any kind?

tedster

2:28 am on Jun 29, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just the experience of many members here - and the knowledge that changes iin PR are effective in Google's back end calculations long before new values are exported to the toolbar.

By the time you see a PR change on the toolbar (which has only a very coarse scale of 11 values) it has already been reflected in your actual rankings for weeks of months. On the back end, Google calculates PR to many decinial places - and they recalculate it continually.

acac

8:48 am on Jun 29, 2009 (gmt 0)

10+ Year Member



Thanks. So you are saying that whatever damage is done has been done weeks if not months ago, right?

Even in that period I haven't done any changes other than those described above.

Assuming the worst that it is some kind of penalty, any idea what can go wrong with only the changes I described above.

tedster

10:06 am on Jun 29, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



First, don't assume that it's a penalty - from everything you've described, it isn't. Penalties affect your rankings and your traffic.

PR going down is also not necessarily "damage" at all. I'd suggest reading more about PR in the Hot Topics area [webmasterworld.com], which is always pinned to the top of this forum's index page - and through Site Search [webmasterworld.com]. Knowledge and the experience of others should help to put your mind at ease.

acac

2:40 am on Jun 30, 2009 (gmt 0)

10+ Year Member



@tedster
Thanks for putting my mind at ease. Now I am off to doing what I do best, write quality content.

olly

2:46 pm on Jun 30, 2009 (gmt 0)

10+ Year Member



You are correctly focusing on traffic at any rate - who needs those green pixels, anyway?

I couldn't agree more. There are still fragments of "PR obsession" floating around - I guess, not too long ago, it was arguably a lot more important than it is now. I see PR6 sites with 250,000+ alexa rankings and PR3 sites with < 150,000 alexa rankings all the time.

At the end of the day it's all about "feet" visiting your website. Traffic is directly tied to revenue and only somewhat correlated with PR.

We never did reciprocal linking, never purchased any link, in short never done any colored hat seo stuff.
We were always focused on adding quality content and on a regular basis.

This is a moral approach in such a competitive world. I'm sure you could benefit massively from just a little conventional link building. The 80/20 rule would tell you to spend 20% of the time it would take to do full blown link building to attain 80% of the result.

To back up the conclusion above, i.e. that the moral approach is, unfortunately, not always as effective, I attach a very interesting article I read the other day:

[webmasterworld.com...]

tedster

8:31 pm on Jun 30, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Also note that a moderate percentage (emphasis on "moderate") is quite a widespread practice and can even be helpful to a degree - especially when there is more to a backlink profile than reciprocals. Several Google spokespeople have mentioned this.