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Adding a "+" to the END of a search query

         

Pass the Dutchie

9:55 am on Jun 14, 2009 (gmt 0)

10+ Year Member



Our site currently sits for most competitive search terms in the top 5 positions. I recently mistyped and added a + sign at the end of the second search term (keyword 1 keyword 2+) and our site is in position 1 for the same competitive terms.

So what does this mean? If I put the + at the end of the first search term, again I get a slightly different set of results. Also, the number of results returned is tenfold.

Nothing seems to change in the SERPS for Keyword1 + Keyword2.

Although this is slightly different Google's explanation on the use of a + is:

Search exactly as is (+)
Google employs synonyms automatically, so that it finds pages that mention, for example, childcare for the query [ child care ] (with a space), or California history for the query [ ca history ]. But sometimes Google helps out a little too much and gives you a synonym when you don't really want it. By attaching a + immediately before a word (remember, don't add a space after the +), you are telling Google to match that word precisely as you typed it. Putting double quotes around a single word will do the same thing.

tedster

5:58 pm on Jun 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Since this use of the + symbol is not a documented area, I can suggest two approaches you might take to research it.

1. Save the urls for the two different searches and investigate the parameters that show up in the query string.

2. Do the same search both throught the Toolbar and the regular Google home page

3. Make sure Google suggestions are turned on and see how the + sign changes those suggestions

steveb

2:44 am on Jun 15, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[red widgets+] returns results for: red widgets+

It's useless. Look at the cache of a page, "widgets+" is highlighted.

Pass the Dutchie

8:25 am on Jun 15, 2009 (gmt 0)

10+ Year Member



In our case we do not have the '+' on our site so the cache of 'KW+' shows just the keywords I am searching for. And there is a difference is the number of returned results when searching for KW1 KW2+ and [KW1 KW2+]

If it meant nothing then why is so consistent? When logged out from Google, using both the toolbar and regular Google search, our two word search term yields the same results.

I have now tried this by reversing the keywords and placing a '+' in different places (w/o space). The order of the search results change slightly but our site remains poised at nos. 1 for the following search query order with a '+'

KW1+ KW
KW KW+
+KW KW
KW +KW

Here is an example when searching on google.de of a KW1 KW2+ search string (%2B represents +):

/search?hl=de&safe=off&q=keyword1+keyword2%2B&btnG=Suche&meta=

Seems too consistent to be coincidental and our recent efforts gives us reason to believe that we may be expecting these results down the line. Alternatively it is telling us that had we not tripped an OOP then we would be at this position! I will post back with any further developments.

As a footnote we get similar results when misspelling keywords.

AnkitMaheshwari

10:19 am on Jun 15, 2009 (gmt 0)

10+ Year Member



In my case 'KW1+KW2' gives exactly the same results as 'KW1 KW2', while 'KW1+ KW2' and 'KW1 KW2+' completely changes the results.

steveb

9:54 pm on Jun 15, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What do you mean "consistent"?

You are just searching for something completely different.

A search for "example" is different than "example+".
[google.com...]
[google.com...]

Demaestro

10:17 pm on Jun 15, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yes I am confused.

You arn't using the '+' symbol as a search term operator, you are using it as part of the word.

For it to be a search term operator you need to have white space between it and 2 search terms.

It is a typo, get rid of it and move on.

No one is searching for red widgets+

Pass the Dutchie

10:56 am on Jun 16, 2009 (gmt 0)

10+ Year Member



What do you mean "consistent"?

I mean the results show my site at number 1 for almost all 2 keyword phrases that we are actively promoting. Coincidence - No Consistent - Yes

I am not intentionally using the '+' as an operator nor in this case am I trying to understand user search behavior.

I am interested in why Google returns the results in the way that they do for a symbol that they ‘ignore’ from regular searches unless used as a search operator.

The point of this thread is to see if others who are targeting certain 2 word key phrases are showing an increase in SERP position using this method. If others do report a change, how could the results be interpreted.

It could mean that using the + sign adjacent to the key term emphasizes the word. If you have optimized for one word more than the other this might explain why the results vary. Perhaps its an over optimization penalty that shows up when you somewhat negate the normal search by adding + which in itself is like a spelling error which could mean the two term phrase you are targeting has been flagged as overdone and you should dilute the mix.

I know for a fact that we have over optimized one set of keywords ‘Spotted Widgets’ and as such we are completely buried for these two terms. However, the following search puts us in first place: ‘+Spotted Widgets’ and ‘Spotted +Widgets’.

steveb

11:33 am on Jun 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"I am interested in why Google returns the results in the way that they do for a symbol that they ‘ignore’ from regular searches unless used as a search operator."

Click the links. They don't ignore it.

Pass the Dutchie

1:42 pm on Jun 16, 2009 (gmt 0)

10+ Year Member



Steveb - thanks for your comments but I am not referring single search terms.

The following search tells me that Google predominantly uses '+' as an operator:

[google.com...]

Let me try and be more specific.

What can be attributed to these differences:

'blue widgets'

[google.com...]

and

'blue widgets+'

[google.com...]

Demaestro

2:47 pm on Jun 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



'blue widgets+'

In this example you aren't using it as a search term operator, you are using it as part of a string.

In order to use the + symbol as a search term operator you have to have a space between it and a string which you do not have.

Think of this example.

1) cross-dresser

2) cross -dresser

In example 1 I'm not using '-' as a search term operator, I'm searching for the string 'cross-dresser' not cross minus(remove) results with dresser.

In example 2 I'm using it as a search term operator to remove dresser from the results.

I am not sure why you can't see the difference between

example+
and
example

It is the same difference between
-++-
and
-++-+

Pass the Dutchie

3:07 pm on Jun 16, 2009 (gmt 0)

10+ Year Member



Demaestro - As explained I am not intending to use + or - as a search term operator.

I am very well aware of the INTENDED public use of search term operators.

The question is, what can be drawn from the difference in results when a search term operator is used in a way that as not intended for public use.

According to this thread's consensus there is nothing to conclude however, I am keeping an open mind.

tedster

7:57 pm on Jun 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do you get any insight by checking the cached page and seeing how keyword+ is treated?

A lot of the cases where I try this, I see the "keyword+ only appears in links..." message at the top. Still, the results often feature "keyword2" on the page. I'm guessing there's some fuzzy logic going on, trying to combine useful results in the case of a typo with useful results in the case of an intentional "+"

steveb

9:52 pm on Jun 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It works the same with two words as one word. You're looking for something that isn't there.

A search for [word example] is different than [word example+]

Results for [HIV+ testing] differ from [HIV testing] and [HIV- testing]. The plus or minus are just part of the word

Pass the Dutchie

10:29 pm on Jun 16, 2009 (gmt 0)

10+ Year Member



tedster - Yes, seeing the same thing. The search terms are highlighted in the serp results but the search terms 'widgets+' does not show up in the cached page.

Could just be the way the algo deals with typos. Might be nothing more than Google giving sites with the most typos a boost for certain terms (note to check site spelling!)

Steveb - not sure why you keep referring to [absolutes]

tedster

11:00 pm on Jun 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think steveb is using the square brackets simply to indicate the exact search term. That's less potentially confusing than using quotes, since quotes are sometimes included in the query itself.

steveb

12:21 am on Jun 17, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I haven't refered to an absolute anything. You were talking about searches. Just click the links or do the searches.

HIV+ is a four letter word to Google, as it should be.

Adding a + to the end of a word is like adding a letter.