Forum Moderators: Robert Charlton & goodroi
What about more keywords in the title and h1?
Does Google parse the meta description for any purpose other than SERP display?
Google does seem to use the meta description for top-level tagging of some sort. For example, when you study the "supplemental index" - or whatever it has now evolved into, some pages end up in that partition of the totla index if 1) their PR is relatively low and 2) the meta description is missing, too short, or duplicate.
Also, if a URL ends up ranking for a keyword that is not in the meta description, then the snippet Google displays may end up being something else - something that's not under your control as much.