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Does Google Limit Traffic / Seach Exposure for Blogs?

         

kidder

2:20 am on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This might sound like an odd question but is there any reason why Google might limit the amount of traffic / search exposure it gives to blogs? As a user if I'm searching for something I don't always want to find 10 blog results filling the top 10 places. We now have a couple of blogs showing up for some pretty high volume search terms and all the usual traffic throttling questions come into play including the consideration that blogs may have their own limitations. My example site sits at #5 for a 3 million per month "search volume" term and gets only a couple of hundred vistis each day.

tedster

5:05 am on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You're asking about regular organic listings, right? Not blog search.

It looks to me like sometimes they do and sometimes they don't. My current guess is that it depends on how "ephemeral" the blog is. For example, do solid mainstream news and other authoritative sites link to it, or is it only part of a relatively small community of blogs who read and link among each other.

Looking at your numbers, the first thing I wonder about is the source of your "3 million searches per month" data. I'll bet the margin of error on that could be quite significant. I've seen search estimates that are 10 times too high. It might be the data sources themselves are corrupt, or there is uninituitive combining of semantically similar queries. Anyone selling ads tries to present their inventory in the most attractive light, so that also comes into play.

Beyond questioning the hard number of 3 million, not every search results in any click at all. I think the AOL data leak back in 2006 showed something like only 50% of any searches resulted in an actual click, and that percentage varied quite widely by search term.

Still, your actual number does seem quite low. Your url may not be consistently at #5 - especially not considering geo-located results. But for there to be a cap on traffic, your rankings would also need to yo-yo in some pattern or other.

Is your search traffic number pretty much flat-lined? Or does it show natural spikes and drops?

kidder

5:34 am on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes we are talking about the organic search results here and the terms are very mainstream and very competitive, I have no reason to doubt the high traffic volumes. I'm glad to see that you don't think I'm totally way off base with this post. The site in question seems to be very steady now but early on we saw some big hourly spikes in the traffic. One thing we do see from day to day is some big jumps in the Canadian traffic which can deliver similar volumes to the US in "blocks of time" if you like. I guess the next stage might be to try and remove all the signals that it's running wordpress if that is even possible. De blog the blog...

kidder

5:38 am on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just checked over the search volumes again Avearge US search volume 2.7 million - Feb search volume 246,000 and it's by no means a seasonal term.

tedster

6:15 am on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's not just blogs that get this treatment at times. See the threads about "Yo-Yo Effect" and "Traffic Throttling" in the Hot Topics area [webmasterworld.com].