Forum Moderators: Robert Charlton & goodroi
Lately I've been thinking about what the optimal structure of the internal link graph presented to Google must be. Should it be tightly focused and strictly structural with liberal internal use of rel="nofollow", or should there be as many internal links as possible on the link graph without regard to the structure of the site?
An example of a very strict strictural link graph would be like this:
Home links to Categories
Categories link to Sub-Categories
Sub-Categories link to Products
Every other internal link would be be rel="nofollow". This is intellectually satisfying and clearly demostrates the site's structure to Google. On the other hand, would this detract from what tedster describes as "internally generated PR" and reduce the amount of PR flowing throughout your important pages?
Does anyone know which type of link graph Google favors?
From what I've seen, I'd say it depends on the individual site and how it would circulate PR before the no-follow sculpting. As a general rule, I tend to "treat googlebot like a regular visitor" and only do PR scuplting in those cases where the waste of PR is pretty clear.
This sounds like an interesting test to make, if anyone has the inclination to do it.
[edited by: tedster at 5:51 pm (utc) on Feb. 26, 2009]
I'm all for structure, but focussing on PR at the expense of semantics is heading in the wrong direction.