Does Google give ranking boost for shorter trace route?

[member22]

Hello,

I was doing the visual trace route of my website and i noticed that my competitor ranks better than me in google.

Does google give priority to shorter routes if the seo is exactly the same for 2 different sites ?
I have 6000 miles to do see that i am based in the eu and my competitor 800 miles and it seems to make a difference.

Can anyone help me on that ?
Thanks

[creative craig]

I have never heard of a longer trace route causing any issues for rankings.

I would maybe have a good look at your competitors backlinks (quality and quantity) and the quality of their content to see the reasons they are beating you in the rankings instead of trace route times :)

[member22]

I agree with you but what about the speed of my server and the speed of my registrar can it influence but as far as link i am way better than my competitors ( liking keyword etc... )

[Receptional Andy]

Unless your DNS or web hosting is so slow as to cause timeouts or downtime, this will have no direct influence on your Google search performance. Of course, visitors are always happy with responsive sites, so most investments in speed improvements are worthwhile.

But IMO, this is not, and is unlikely to ever be, an algorithmic criteria for Google. Fast hosting has no relationship with quality or relevance.

[member22]

what is considered slow ? My competitor is 0,02 on average I am 0.08 ? would that be a good investment to move to a 0.02 server

and what about the DSN speed is that worth it to move it too ?
I am 86400 my competitor is 7200 ?

Thanks,

[Receptional Andy]

The numbers you quote are likely to be specific to the tool you're using. If their server is located further away from your site than your competitor, the result will be slower, and vice versa. To get a genuine idea of speed, you need to test from locations comparable to where your primary audience is located.

It seems that you're trying to figure out why your competitor is appearing in rankings higher than you. Unless traceroutes report errors, or your users are reporting timeouts, this would be an extremely strange place to focus your attentions.

I would strongly recommend you focus on relevancy. Why does Google think your competitor's site is more relevant to keywords than yours? Yes, there are sometimes technical fixes that can help (duplication issues being one of them), but in the overwhelming majority of cases relevancy is determined by on-site content and links to that content. I would take a dispassionate look at those areas before looking for any magic bullets ;)

[supafresh]

Does google give priority to shorter routes if the seo is exactly the same for 2 different sites ?

Google will give priority to the older of the 2 sites or author of the original content.

[Robert Charlton]

...if the seo is exactly the same for 2 different sites...

I don't understand how the seo can be exactly the same for 2 different sites, unless they are identical sites in parallel universes.

But traceroute is not where I'd think of looking to distinguish differences. Quality of content and links is where I'd focus my attention.