Forum Moderators: Robert Charlton & goodroi
For example : The google local result is in top google SERP for the keyword "pest control [location]"
And 4th position for the keyword "landmark [location]"
Thanks,
Vijay.
[edited by: tedster at 5:11 am (utc) on Jan. 30, 2009]
[edit reason] make location anonymous [/edit]
If its a big city, you might find the top 3 are "hand picked" results. If its a small city, then it might be that its not important enough to be considered for geotargetting.
If the landmark is better known than the city, then IT will get local results more than the city would.
i would assume that "pest control" would have more relevance to Google Maps Local Business Center listings than "landmark" would.
Google does include what I'd call "travel" searches in its "Local Business Center" listings. I commented on them in this thread about a year ago...
How to Show Up as a Map in the Local Search One Box
[webmasterworld.com...]
Just a note that these listings have been added not just to local business results, but also to what I'd call travel results, mostly outside the US. Google still describes them, though, as "business results." They are local, and they are map related.I'm also noting on some of the travel results that when you add modifiers to certain searches, Google will display several organic results, usually three, above the map and list of ten.
On one search I tried, though, searching without the modifier brought three results for authoritative guides to the subject up above the map... and adding the modifier apparently disambiguated the search and a map came up to the top.
As I see the behaviour now... if it's a big, historic city, there are likely to be reference sites or guides about the landmarks appearing above the map, for some "travel" landmark-type searches. Google might feel they provide a better overview than simply the map box and the 10 landmark sites.
In the big city, The google local is not in top Google SERP for the following google local relavance keywords
post office [location]
dentists [location]
theaters [location]
2. Here "Landmark" is a "business name" not "the position of a prominent".
Here "Landmark" is a "business name" not "the position of a prominent".
It hadn't occurred when I answered your question, but yes, Landmark is also the name of a national chain of movie theatres in the US. There are usually multiple Landmark Theatres in cities that have them, and yes, a search for [landmark theatres] does return Sitelinks.
My prior response was of course for landmark as a generic term, like widgets.
[edited by: Robert_Charlton at 6:26 pm (utc) on Feb. 2, 2009]