Forum Moderators: Robert Charlton & goodroi

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Google Local Block - why does the position vary?

         

sviba

4:26 am on Jan 30, 2009 (gmt 0)

10+ Year Member



Please let me know why Google local block shows in the top position for some keywords and it is not in the top for some keywords.

For example : The google local result is in top google SERP for the keyword "pest control [location]"

And 4th position for the keyword "landmark [location]"

Thanks,
Vijay.

[edited by: tedster at 5:11 am (utc) on Jan. 30, 2009]
[edit reason] make location anonymous [/edit]

phranque

8:53 am on Jan 30, 2009 (gmt 0)

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i would assume that "pest control" would have more relevance to Google Maps Local Business Center listings than "landmark" would.

sviba

12:56 pm on Jan 30, 2009 (gmt 0)

10+ Year Member



Please let me know why the google local is not in top Google SERP for the following google local relavance keywords

post office [location]
dentists [location]
theaters [location]

Thanks,
Vijay

piatkow

1:16 pm on Jan 30, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I think the short answer is simply "because".

Shaddows

3:00 pm on Jan 30, 2009 (gmt 0)

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The longer answer would be that it just isn't good enough to qualify.

If its a big city, you might find the top 3 are "hand picked" results. If its a small city, then it might be that its not important enough to be considered for geotargetting.

If the landmark is better known than the city, then IT will get local results more than the city would.

Robert Charlton

8:25 am on Jan 31, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



i would assume that "pest control" would have more relevance to Google Maps Local Business Center listings than "landmark" would.

Google does include what I'd call "travel" searches in its "Local Business Center" listings. I commented on them in this thread about a year ago...

How to Show Up as a Map in the Local Search One Box
[webmasterworld.com...]

Just a note that these listings have been added not just to local business results, but also to what I'd call travel results, mostly outside the US. Google still describes them, though, as "business results." They are local, and they are map related.

I'm also noting on some of the travel results that when you add modifiers to certain searches, Google will display several organic results, usually three, above the map and list of ten.

On one search I tried, though, searching without the modifier brought three results for authoritative guides to the subject up above the map... and adding the modifier apparently disambiguated the search and a map came up to the top.

As I see the behaviour now... if it's a big, historic city, there are likely to be reference sites or guides about the landmarks appearing above the map, for some "travel" landmark-type searches. Google might feel they provide a better overview than simply the map box and the 10 landmark sites.

sviba

11:51 am on Feb 2, 2009 (gmt 0)

10+ Year Member



1. "If its a big city, you might find the top 3 are "hand picked" results. If its a small city, then it might be that its not important enough to be considered for geotargetting."

In the big city, The google local is not in top Google SERP for the following google local relavance keywords

post office [location]
dentists [location]
theaters [location]

2. Here "Landmark" is a "business name" not "the position of a prominent".

phranque

1:32 pm on Feb 2, 2009 (gmt 0)

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does the search for "landmark" (with or without "location") return SiteLinks?

Robert Charlton

6:13 pm on Feb 2, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Moderators note: We're allowing a specific search term already mentioned in this discussion.

Here "Landmark" is a "business name" not "the position of a prominent".

It hadn't occurred when I answered your question, but yes, Landmark is also the name of a national chain of movie theatres in the US. There are usually multiple Landmark Theatres in cities that have them, and yes, a search for [landmark theatres] does return Sitelinks.

My prior response was of course for landmark as a generic term, like widgets.

[edited by: Robert_Charlton at 6:26 pm (utc) on Feb. 2, 2009]

tedster

7:01 pm on Feb 2, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm certain that Google decides the position of the Local block by testing it on various types of searches and seeing what the user response is. One size doesn't fit all, so they study user activity and adjust accordingly.

sviba

3:37 am on Feb 3, 2009 (gmt 0)

10+ Year Member



"does the search for "landmark" (with or without "location") return SiteLinks?"

Yes the sitelinks are shows for the keyword "landmark" & "landmark [location]"