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Google tightened up on networks?

         

wheel

4:42 pm on Jan 3, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anyone else think that Google may have recently (last 2 months or so) tightened up on either networks or some other type of 'related' sites? i.e. if you had a bunch of sites interlinking, that recently that the interlinking either doesn't help as much, or may even penalize?

I don't normally watch this stuff, but I've recently seen two situations where something like this has been at play and both times the sites seem to have been hit either with ranking demotions or pr demotions.

tedster

6:08 pm on Jan 3, 2009 (gmt 0)

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I see examples in the other direction. Suddenly in the past week, interlinked sites with common ownership are doing better on the same keywords - at least two very different cases. Those cases both are very legitimate "networks", with no attempt to influence ranking through their cross-links, however.

Are the networks you're looking at above board with their Whois information and so on?

Whitey

10:47 pm on Jan 5, 2009 (gmt 0)

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doesn't help as much, or may even penalize

I suspect so - not 100% sure yet.

To date it seemed to be effecting some sites but not others. I've no idea why some were excluded. Probably the safest thing would be to do some testing on de linking.

santapaws

11:12 pm on Jan 5, 2009 (gmt 0)

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i never saw consistency on this. Some networks get hammered while other networks flourish over the top.

wheel

11:20 pm on Jan 5, 2009 (gmt 0)

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Are the networks you're looking at above board with their Whois information and so on?

Unclear. The one, absolutely, and the linking would pass a hand check. Second one, probably wouldn't pass a hand check. The third one, I suspect wouldn't pass a hand check.

Given the inconsistent results, I suspect I'm grasping at straws.

trakkerguy

8:52 am on Jan 6, 2009 (gmt 0)

10+ Year Member



Yes. I have some control over 40-50 sites that interlink quite a bit. Not on home page or in sidebar/footers, but in content linking. About 1/2 are blogs. All are unique content, well aged domains, with lots of solid inbound links.

On dec 12, Google slammed 7 of the weakest domains. Can't really complain as these weren't money makers and not much effort went into them. They are in the index, and rank for their domain names and super long tail, but little else. Traffic dropped from (very rough) average 50-100 to 0-5 unique per site per day.

On dec 18, they slammed another 12 or so. Same symptoms as previous. These were somewhat stronger, and a couple were good earners, with 500-1000 unique visitors a day from google.

As far as I can tell, they targeted sites that got most of their links from the network, although in the later sweep they did hit 3-5 that had significant percentage of links from others. Could be that most of the links from external sources were older and not much recent.

Fortunately, the strongest and best earners were untouched. I can understand devaluing links within a network, but just a little bothered that a site goes from 1000 uv a day to 4.

I too am contemplating some delinking, or fresh inbounds from outside the network to see if the moneymakers can be brought back to life easily.

idolw

9:02 am on Jan 6, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see they go after link exchange networks that base on dmoz and wikipedia copies to build site and place links to unrelated sites to get boost.
Not sure about private networks unless they are pure crap and easily discoverable.

SEOPTI

4:53 pm on Jan 6, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think Matt Cutts made a comment about related networks and about the Coke site linking to different language sites. His point was as long as the links are on topic it's fine.

[edited by: SEOPTI at 4:55 pm (utc) on Jan. 6, 2009]

Whitey

12:11 pm on Jan 7, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



His point was as long as the links are on topic it's fine.

I've seen these remarks, plus mention of the network size thresholds, and others by Googlers supporting the same. However, I'm also hearing back from some SEO sceptics, well known to key Googlers with terms like "link farm" and associated "filters ".

So that's why I'm not 100% sure on what are secure guidelines . Again I think testing may reveal different effects for different sites.

fishfinger

3:10 pm on Jan 7, 2009 (gmt 0)

10+ Year Member



We have two dev sites and the older one has a network of links from older clients. We got hammered last year, but then started see-sawing with two patterns

- 40 place rise and fall fortnightly/monthly on home page and best key phrase page with network IBLs
- other high ranking page vanishes and in its place (15-20 places down) is another page with some relevance to the term but no network IBLs

Lately however the seesawing became less severe and since end December we've been steady just a little bit below where we were a year ago.

Just before we first got hit we were tweaking some anchors across the network.

We've concentrated on our new site since and left this there as pretty much an experiment. Throughout this time I've changed nothing and added no new links to these pages.

So I think that this is part OOP for links that has worn off over time, but I was also thinking that Google had changed something to do with networks.

SEOPTI

5:18 pm on Jan 7, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see filters for networks affect:

- PR

they don't affect

- number of URLs crawled / crawling speed
- number of URLs in the index
- supplemental status

I was trying to get more links from non affiliated sites but it did not help at all. It seems not only the PR from affilated sites is devalued but also the whole domain (some sort of -40 or -60). In this case all links which you have built or which you will build don't count any more, it's a harsh filter for the whole domain.