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Is Volume of content more important than quality for search rankings?

         

JS_Harris

4:33 am on Dec 21, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm a little bit disillusioned as I write this. A competing site in my neck of the woods made a change to his/her site about 6 weeks ago that at the time I thought would be great for me and a bad move for his/her rankings... but the opposite is proving true.

Both sites had roughly the same number of pages indexed, in the 7,000 range, and both sites appeared well over a wide range of important keywords. 6 weeks ago the competitor changes all of his affiliate links, instead of pointing to the intended destination they now point to his/her own internal pages.

Those internal pages are 100% pure scraped content from the affiliate source, not a letter or space is different, and the number of pages indexed has skyrocketed to over 325,000 as well as moved his site to #1 accross the board for all our shared keywords.

I have to assume that his rankings will fall off in time but they show no sign of any negative effect. The links leading to those internal pages is DO follow, the links coming off the deeper pages is NO follow, so he is asking the search engines to count his copied pages.

A large number of the new pages are a verbatim copy of the affiliates RSS feed so his/her site is creating new content to the tune of 300-400 pages a day.

I can't afford to watch him drain a good chunk of the traffic we used to share for long. Should I wait for Google to catch up to him or jump on board since it's been working for months now?

tedster

6:25 am on Dec 21, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is the scraped content on the URLs that are outranking you? If the answer is no, then I'm thinking that this competitor site has some decent link juice and PR, and the many new pages are circulating it back to the key URLs that are ranking.

In other words, it's not the volume of content on its own that does it - it takes link juice to support that content. And I am also surprised that this much scraped content seems to be "working".

StoutFiles

8:52 am on Dec 21, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Those internal pages are 100% pure scraped content from the affiliate source

Have you considered tattling?

[edited by: StoutFiles at 8:53 am (utc) on Dec. 21, 2008]