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A lot of videos on site, how to use it for Google ranking?

     

AjiNIMC

3:53 am on Dec 20, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One of my friend has a lot of videos on his website. I made a Video XML and submitted it to Webmaster tool. Also uploaded some videos to YouTube. YouTube videos work fine and comes up in ranking with YouTube URLs but I want to make sure that the videos comes from his site, not from youtube. Suggest me what all should I be doing to ensure that the videos comes from his sites under top SERP rankings.

Thanks,
Aji

tedster

7:51 am on Dec 20, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have one client site where the YouTube channel for their videos was just dropped from the Universal Search result and the site itself replaced that position. I wish I could give you a big secret, but in truth I just took care of the basics.

There is one recent step I took that may have influenced the shift. It's just one case, so I can't call the idea well-tested - but it's certainly a good thing to do no matter what.

Media files (just like .doc and .pdf files) are notorious for having really bad meta data and this site was no exception. So about 4 weeks before the ranking change, I went through all the video files with an application to check and optimize the embedded meta-data for each file.

AjiNIMC

10:22 am on Dec 20, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wish I could give you a big secret, but in truth I just took care of the basics.

:), I can understand

Thats a good idea to edit the meta-data of the video but I wonder how easily a user can do that. I have added enough description with the sitemap submitted to the webmaster tools.

Also I am planning to place these videos on pages with enough related in it. I hope this will help too.

Thanks Tedster, looking forward for some more secrets from you :)

Happy weekend!

Aji

Oliver Henniges

12:37 pm on Dec 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AjiNIMC, I'm currently brewing over the same thing. With half a year's delay I recently noticed those news (better: olds;) on google's cooperation with adobe from June this year, and to my opinion this did not receive the attention it deserves. I have put considerable effort in getting my first video indexed right before christmas.

My page is spot #1-#3 anyways for the major keywords, but there are three adwords adds (one from me;) and sometimes a google-base/froogle-block above. So what I am primiarily targetting, is this screenshot-eyecatcher.

I'd love to see tedster's initial attempt on this issue under
[webmasterworld.com...]
get warmed up again.

As a start, let me tell one of my findings: Under
[google.com...]
you may find a more detailed description of the valid XML-tags for video sitemaps. I submitted my fist version just defining url, title and description, and the sitemap got accepted, but nothing happened. Two days later I defined the <tag>-tags (the equivalent to meta-data-keywords, I assume) additionally, and now my video is found in the google video-search for the keywords defined there.

But I still have tons of questions, because the final goal is clearly to get listed in the regular SERPS (universal search) with the screenshot of my videos. So what can I do about this?

> Thats a good idea to edit the meta-data of the video but I wonder how easily a user can do that

Yes. I assume, google is counter-checking this with the regular semantic parts of the ranking algorithm. But what I completely did not understand, was the intention of the <video:rating> and <video:view_count> tags: Shall I rate my video myself? Shall I tell google how often my visitors viewed it? I cannot believe this and would really like to hear something from google officials on this.

Another block of questions has to do with what is really indexable in flash-files? A rose is a rose is a rose, but this is different for flash. For instance, someone said, it would help to have some text on the first and last frames of the video file. OK: but how can you be sure, this text isn't "re-imaged" so to speak in the process of further manipulating the video file. I suspect, to add text with windows movie maker and then generate the flv-file with mmjpeg is compeltely useleess?

Is adobes software the only stuff that guarantees such text is kept indexable? You can open a pdf-document with a normal editor and at least see some fragements of your text embedded, but the syntax of swf-files is so cryptic, that makes no sense. And I assume an flv-file is a pure video stream with absolutely no text embedded? Or am I wrong here?

And what about javascript? Google-video-search has indexed my video and it may be found, but it cannot be played on the video-search-page (which I don't find that bad actually), only on my page. I guess this has to do with the swf-player I use. OMG I'm such a noob on flash (as most SEOs), but I am pretty sure it is a must to learn at least the basics here.

AjiNIMC

4:22 pm on Dec 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I also made the video xml and submitted it, hoping that it will come to SERP. Doing experiments one after the other to make it come under SERP.

Oliver Henniges

4:55 pm on Dec 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Doing experiments one after the other to make it come under SERP.

I wish I had your patience;)

Will you find your video under google-video-search using the relevant keywords already?

AjiNIMC

5:35 pm on Dec 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



not yet :(, did it appear under Google video search for you? Did you do anything more than creating the video xml?

Oliver Henniges

1:28 pm on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Did you do anything more than creating the video xml?

As I said: I defined the <tag> - tags in right this video-xml using relevant keyphrases. One day later, the file could be found on that video-search. Take a look at the link I gave above on the precise syntax.

But it's still Long Way to Tipperary, I'm afraid.

 

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