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To continue with my blog, or 301 it to home page for link juice?


cheesy snacks

8:20 pm on Dec 7, 2008 (gmt 0)

5+ Year Member

Quick question - I have a page (homepage) ranks on first page of google for my chosen keywords.

I decided to make a blog about a year ago:
(same URL ie.www.example.com/blog) ..
did some reciprocal links...got some high quality one way inbounds also to this blog page.

This blog page now ranks on second page of google for my chosen keywords.

The blog however does not get so much traffic. I'm thinking what is the best way to move forward.

If i did a 301 redirect to my homepage from the blogpage would I get all the link juice from my blog going to my homepage (and hopefully push it up to top 3)


continue with my blog and hope it also gets to first page on google.

What would you do?

[edited by: Robert_Charlton at 8:30 pm (utc) on Dec. 7, 2008]
[edit reason] changed to example.com - it can never be owned [/edit]


9:06 pm on Dec 7, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

It's all going to come down to why you write the blog. If you have an intention to serve readers, then keep working on it. If it's only a way to get your other site to rank better, then maybe it's not worth the effort, eh?

Yes, a 301 redirect usually passes on most of the link juice. But not always, since Google is aware that some 301 redirects are just tricks to improve ranking. So they check the new 301 for trust issues, and the link pop does not kick in immediately.

In your case, the blog is alread on the same domain. Doesn't it alread have Home links? If so, you're already circulating the PR around the site and a 301 isn't likely to do very much.

cheesy snacks

9:14 pm on Dec 7, 2008 (gmt 0)

5+ Year Member

Thanks for your reply Tedster

The blog has around 20 outbound links on it....if I 301 the page to my homepage the link juice would not be passed to these outbound links and subsequentially be passed to my homepage?

Alternatively Im a little worried that as I have a link to my blog from my homepage I am losing juice to each post I make as I literally could end up with thousands of posts.

Im using blogger...I guess I need to look for a plugin that stops Pr being passed from post to post.


12:25 am on Dec 8, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I would not be concerned about PR "leakage" here. If you are linking to 20 external sites from every page, like a blogroll, the power that those links vote to the other sites will be damped way down.

As I said before, I think you should keep focus on your business purpose for the blog. If you have the resources to keep serving that purpose, then just keep things as they are and develop your audience. If you're concerned that you may be linking out to some bad neighborhoods, then add a rel="nofollow" or just remove the lhnks altogether.

And even if you do decide that the blog is no longer worth the resources it take, I still don't think the 301 will help you much if at all. You'll likely get more good out of leaving the existing blog posts live. That's how I see it, working in the abstract, of course.


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