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But in 2nd place comes www.google.com
5th place is www.altavista.com
6th place is www.yahoo.com
9th place is www.msn.com
also in the top 20 are alltheweb.com, lycos.com, and freefind.com
The rest of the places are sites related to mine.
What's that all about?
This search is like searching a bookstore to find books similar to the first Harry Potter novel. The results could include other children's books, a biography of J.K. Rowling, or a non-fiction book on children's literature. In general, use this operator to find resources that overlap. You'll get the best and most useful results if you use sites that cover a broad range of content.
Google uses several factors to determine the similarity of different sites. However, the quality of the sites returned has no impact on your ranking or on how Google indexes your site.
Google Webmaster Help [google.com]
The related: operator never meant much to me. When I use it (which is rarely) the results seem to be more about click distance and Google's link graph of the web that anything much about topics or themes.
I'm providing the link only because it is relevant to this thread, and may lead to another thread as to how the search engines handle a noindex tag which is the purpose of his post..
Moderators, feel free to examplify if deemed contrary to TOS