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To create content or not create it, that is the question

     
6:13 pm on Nov 7, 2008 (gmt 0)

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I suscribe to the idea more content is better due to many previously discussed reasons such as more chances to publish something people is looking for, thus more traffic, and more chances to get linked back from other related sites.

My concern is about effect on new related content on my real interesting content in site. Let's clear this up: if my site sells services, I'm interested in people that comes to buy those. However is there some related information useful to possible costumers they look for (like informational pages, weather, distances, and so on)

I can spend some time developing informational pages, but people will not buy information from me. They just will use it and that will make my real important content (the services pages) be mixed between informational pages.

In the other hand, informational pages will share page rank (less page rank for my service pages).

So thinking that makes me avoid informational pages, and thus not growing in related useful content.

Any thoughts about it?

7:21 pm on Nov 7, 2008 (gmt 0)

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Just one - whether online or offline, I like to do business with people who convince me that they know what they're doing. So in addition to attracting search traffic, strong information helps build credibility and attract backlinks.
7:31 pm on Nov 7, 2008 (gmt 0)

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You're suggesting that visitors coming in to do research aren't going to buy. I think that may not be correct. Maybe the conversion rate is lower (maybe...) but it's quite likely to still be there. The end result is more sales.

As for sharing pagerank, I personally believe that to matter so little that it's inconsequential. One link to an inner page would positively overwhelm any negative PR leaking (and again, I don't see PR leakage like that as a concern).

I don't think I've ever seen anyone dissatisfied with the results of more content. I took a site once from a few pages to many thousands of pages. Traffic multiplied, backlinks multiplied, and sales multiplied - even though the additional content was research related.

2:43 pm on Nov 8, 2008 (gmt 0)

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Also, instead of just adding content, make the content relevant to your services, with links to the services that are related to the content right there in the copy. If you sell garden tools, for example, and have a page with info on how to prune a tree, put links right in the copy to your tree pruning tools.
5:57 pm on Nov 8, 2008 (gmt 0)

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vero i think that' what silverbytes was saying. Silverybytes by putting up information pages on your site you are showing that you are an expert on the topic, once people know you are the expert then they are more likely to buy from you because they know you know what you are talking about. Put up your information pages and if they are highly relevant and solve the visitors problems then with a link on the same page you will get a sale
6:01 pm on Nov 8, 2008 (gmt 0)

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to add to the original question. Content really is king after not believing that and just trying to get links to my websties with little content I've realized it's not a very good long term model, sure you might rank for a while or even a long while and make a few bucks but in the end if you site is not useful people will go elsewhere, if your site is useful people will come back again and again to give you repeat sales. Put some effort into content and you will reap the benefits