Forum Moderators: Robert Charlton & goodroi

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Phrase within a phrase in footer

         

gouri

11:24 am on Oct 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wanted to ask if anyone has experience using a phrase within a phrase in the footer of a website.

e.g. build widgets
widgets sold here

In the footer you write build widgets sold here

Has this helped the site rank higher for one term or maybe both?

tedster

5:08 pm on Oct 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, the proximity of the keywords can be a help for both phrases. However, text in a footer gets only a small boost and sometimes gets ignored. You'll need to test to find out what happens in your specfic case.

Robert Charlton

1:37 am on Oct 24, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



This is going to be a bit theoretical...

build widgets sold here

I agree about the proximity effect. My question would be about the oddness of the particular phrase.... build is a verb and sold is a verb, and the phrase is ungrammatical. It's not as if you had "red widgets sold here", where you could parse "red widgets," "red widgets sold," "widgets sold," "widgets sold here," and "red widgets sold here."

I don't know enough offhand about how Google scores good phrases and bad phrases (in phrase based indexing) to know whether Google would care about the odd syntax of "build widgets sold," or particularly notice it. I'm guessing they might just discard the odd phrase.

Also, would the footer placement reduce any negative effects as well as any positive ones (assuming there might be any negative effects, which I'm doubting)?

vincevincevince

1:57 am on Oct 24, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd go for: built widgets sold here
Same verb; correct form

gouri

1:47 pm on Oct 24, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think you guys have written a lot of good things here.

I think with the examples that Robert Charlton and Vince have provided the phrase stands on its own. You can have the phrase as a long-tail keyword.

In what I have wrote I have two phrases that I want a site to come up in the SERP for and I combined them in the footer wondering if Google will pick up both of them? Even though the grammar is not correct, will they be able to see that there are two phrases there? Build widgets and widgets sold here.

This might have to do with how a search engine reads a site. It may be different than how we look at a phrase.