Forum Moderators: Robert Charlton & goodroi
build widgets sold here
I agree about the proximity effect. My question would be about the oddness of the particular phrase.... build is a verb and sold is a verb, and the phrase is ungrammatical. It's not as if you had "red widgets sold here", where you could parse "red widgets," "red widgets sold," "widgets sold," "widgets sold here," and "red widgets sold here."
I don't know enough offhand about how Google scores good phrases and bad phrases (in phrase based indexing) to know whether Google would care about the odd syntax of "build widgets sold," or particularly notice it. I'm guessing they might just discard the odd phrase.
Also, would the footer placement reduce any negative effects as well as any positive ones (assuming there might be any negative effects, which I'm doubting)?
I think with the examples that Robert Charlton and Vince have provided the phrase stands on its own. You can have the phrase as a long-tail keyword.
In what I have wrote I have two phrases that I want a site to come up in the SERP for and I combined them in the footer wondering if Google will pick up both of them? Even though the grammar is not correct, will they be able to see that there are two phrases there? Build widgets and widgets sold here.
This might have to do with how a search engine reads a site. It may be different than how we look at a phrase.