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How often do I need to update my sites to maintain their Google rankings?

         

nomis5

8:53 pm on Oct 12, 2008 (gmt 0)

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How often do I need to update my sites to maintain their Google rankings?

I have several sites which do well in Adsense and I previously ran them as my prime source of income. But with the credit crunch combined with a very lucrative offer I have taken a 6 month consultancy contract. This contract takes up all of my time leaving me with no time to update my sites.

So, how long do you reckon I can ignore those sites before their Google ranking is impacted? Or rather, more imporatntly, before it affects my Adsense earnings.

tedster

3:58 am on Oct 13, 2008 (gmt 0)

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There's no reason just to update for the sake of updating. Google knows that some sites will stay more static than others, and at least part of what matters is what is the average practice in your niche.

More problematic would be if there is no change in your backlinks for months or years.

dickbaker

10:10 pm on Oct 13, 2008 (gmt 0)

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I built a site for a friend's retail store back in 2001. I worked on it for about two years, adding new content and getting his site ranked well for the phrases he wanted. I had him in the top 5 on Google for many, many terms.

His partner bought him out, and I stopped working on the site, so it's been untouched for 4+ years. Until the yo-yo effect, the site was still holding its rankings. Now, however, it's dropped significantly for many phrases. For some phrases it's fallen to page 2, 3 or worse.

I used the way-back machine to look at rankings for various phrases four years ago. There's a ton of new sites that have cropped up since then. Nearly all of the top-ranking sites from back then are gone from the first page, and have been replaced by newer sites.

I don't know that there's any formula for updating, but I try to add new pages to my own site as often as is practical.

Robert Charlton

11:16 pm on Oct 13, 2008 (gmt 0)

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I used the way-back machine to look at rankings for various phrases four years ago.

dickbaker - I don't believe the Wayback Machine shows old rankings, but I'd be happy if I were wrong on this.

SEOPTI

3:48 am on Oct 14, 2008 (gmt 0)

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The best example about content changes I've seen is listed in their historical patent.

The example of a swim plan. In this case you don't even neeed to change your site content and Google knows based on user behavior if your site is up to date or not.

dickbaker

7:59 pm on Oct 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Robert, you're right. It was the Google 10th anniversary search that I used to see where sites ranked.

rise2it

2:27 pm on Oct 15, 2008 (gmt 0)

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Some of my best pages are 4-5 years old...but it's a ten year old site.

I agree it depends on your industry and competitors (as far as how/when they update, also).

bwnbwn

2:38 pm on Oct 15, 2008 (gmt 0)

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Nearly all of the top-ranking sites from back then are gone from the first page, and have been replaced by newer sites.

One word for this is complacent on the old sites as to why the new sites have taken over.

Ted hit the bell Ring Ring

More problematic would be if there is no change in your backlinks for months or years

Simsi

5:22 pm on Oct 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just a thought, but how about putting a good quality and regularly updated RSS feed or two on the site - integrated rather than served remotely. Or introduce some sort of randomisation on the homepage for a piece of text/product listing or something. It's not ideal, but at least it will show a change to Google bots each time it comes round?

When I go away, on one site I have a php randomised script that re-orders my product listings and alters the wording every few days or so, just as a "look this site is still active" message to any visiting arachnids.

You could also prepare some different text files with info in before you go away and create a script that loads a new one up depending on the month...should keep it ticking over.

On a Wordpress site, you can pre-schedule articles in the Write Post screen. Whenever I am off to a conference or on holiday I set 2 or 3 up and schedule them to release every few days.

Just some temporary fix ideas :)

[edited by: Simsi at 5:27 pm (utc) on Oct. 15, 2008]

nomis5

6:12 pm on Oct 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks for the thoughts and suggestions. Sounds like the sites may well last 6 months without a significant update. The stress on backlinks gives me heart, I do no link building any more, the backlinks change of their own accord. The RSS feed idea seems a good insurance to chuck into the mix.