highlighting keywords - any difference for Google ranking?

[asmith20002]

hi

The webmasterword highlight the keywords that is passed by google when opening a page by google.

It makes the font bold and set a different backgroun almost for each word.

I've seen some sites make the word only bold.
Does it make any difference for google (ranking) that each word is has different background?

I mean is it only for users to find their keywords easier on the page or this variety of background effect google results?

[tedster]

It's a convenience for the user. Since it varies with each search, I don't think you'd even want to serve up such a modified version of a url to the spider. And googlebot can't get that code "naturally" since it doesn't first do a search and click on one of the results.

[asmith20002]

So you are saying it doesn't change the page rankings at all? like it has nothing to do with it?

[Marcia]

>>So you are saying it doesn't change the page rankings at all? like it has nothing to do with it?

Has there ever been any indication that logging search terms (referrers) used to find a site at an engine has any influence on ranking score? Programming a site to reflect search terms used to find a page is after the fact - in what way could it have any effect on rankings?

[asmith20002]

I think I've seen sites including webmasterworld with great ranks that most of them have used such thing I guess. isn't it making the keywords bold at least?

[tedster]

But the keywords are not bold or highlighted for googlebot. The spider sees the page the way it looks when you make a normal visit, rather than clicking in from a search result.