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Planning new menu structure - want to influence choice of Site Links

4:15 pm on Aug 10, 2008 (gmt 0)

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I have been planning a site overhaul and have taken a lot of interest in the thread on mega menus [webmasterworld.com...]

I'm not sure I am quite in the mega menu status but as the site has grown, I have still had the same menu on every page, wanting every visitor to see links to every area of the site - the easy way out really.
I can see the usefulness of cutting out menu links that are totally irrelevant to the page being viewed.

Say my site is about various (not always related) widgets in different geographical areas. I now believe there will be an advantage in having a menu divided into 3 areas.

1 Main links (visible on all pages) - this will include a link to the home page and a very small number of other important areas.

2 Widget information links (a small number of links leading to other relevant information regarding the widget on the page being viewed).

3 Local information - this happens to be an important area of the site and relevant local info links will automatically appear (most of the widgets have local interest).

The plan will be to keep the total number of links on a menu below 20, most appearing above the fold, and hopefully creating easy navigation for the visitor.

My main point of interest at the moment is the first group (main links). These are proving difficult to choose and name. It also occurred to me that these links ought to be the very same links Google uses as Site Links.
In-fact, might I be able to encourage G to use these particular links as site links simply because they would be the only ones appearing on every page? . I guess the structure behind each of those links will also be important.
Just a thought - any comments?

[edited by: tedster at 4:28 pm (utc) on Aug. 10, 2008]
[edit reason] fix broken link [/edit]

6:38 pm on Aug 10, 2008 (gmt 0)

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I'm not sure if your internal link structure will have much impact on your site links (what you call a mega menu). The pages that show on my site's site links are pages that have a lot of links from other related sites. Only one of the 8 links has any prominence in my internal link structure.

With that said, your decision to change your menu structure sounds like a good idea...if only for your visitors. If you want site links I'd work on getting some back links to the pages you feel are important on your site.

10:00 am on Aug 11, 2008 (gmt 0)

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OK, I wasn't thinking too much about IBL's but checking WMT, my site links (these only show in WMT, not the serps yet) are not the areas with most IBL's, infact 3 of the site links do not have any.
An area that I would like to be a site link and, isn't, has the highest number of IBL's. Admittedly I'm talking low numbers here.
I would still hope that internal linking (which would show where I think the important areas are) may have some effect.

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