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Is a domain 301 redirect permanent?

         

fritzbayer

12:41 pm on Apr 15, 2008 (gmt 0)

10+ Year Member



Hi,

lets say I have two domains. Each has many backlinks on the same subject .

Lets say I redirect one domain two the other one via a 301 and keep the redirect in place for half a year.

After that period of time I remove it.

My question: Will google then regard the domains again as seperate entities as it did before the redirect was installed?

jimbeetle

3:08 pm on Apr 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My question: Will google then regard the domains again as seperate entities as it did before the redirect was installed?

In this case, if the domain that was originally redirected is actually still active, then yes, Google and the other SEs will again regard it on its own.

We don't really yet know exactly how long Google requests "old" URLs. We do know that it continues to request them quite actively for at least a year, then with decreasing frequency thereafter.

My advice when 301 redirecting a previously active domain to another is to do it on a page-by-page basis and plan to keep the redirects in place permanently or at least for the long term (talking in years).

fritzbayer

5:35 pm on Apr 15, 2008 (gmt 0)

10+ Year Member



Thanks beetle.

But what do you mean if the domain is still active?!

on a per page basis is not possible, because the site structures and content differs, but it's on the same topic.

The idea behind it is trying to increase the positions by merging the domains and giving up one site.

However, if the positions would not improve, then of course I would like to reverse the effect of the 301, without damaging the domains.

cgrant

11:36 pm on Apr 15, 2008 (gmt 0)

10+ Year Member



If you're just looking to preserve the backlink architecture, and the majority of back-links are pointing at the root domain, then you would not need to preserve the sub-pages. This would allow you to preserve the off-page link structure as you redirect from one domain to another during your observations.

If there *are* sub-page links that exist, or sub-pages with decent PR, I would find the best new home to redirect them to.

minnapple

2:50 am on Apr 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is a domain 301 redirect permanent?
No, it is not.

TheMadScientist

2:54 am on Apr 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



on a per page basis is not possible, because the site structures and content differs, but it's on the same topic.

I'm not sure if I understand...

Are you thinking about redirecting an entire domain to another domain, without moving the content, even though it's not the same?

The reason I ask, is the suggestion to redirect on a page level seems possible either way: If the content is the same, or 'essentially the same' then the redirects on a page level should be possible. If the content is not the same, then move the content, and redirect on a page level...

I would not suggest giving away 'substance' from either website, especially if both have inbound links, content and some rankings.

[edited by: TheMadScientist at 2:55 am (utc) on April 16, 2008]

tedster

4:04 am on Apr 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you redirect, then the spider will not see any content at the original domain - the server just sends googlebot over to the target of the redirect.

As minnapple said, the redirect's effect is not permanent in Google. But if you firsts set it up and then remove it and set things back to the previous condition, you may well find that it takes longer to rank as well as you used to - and in fact, rankings may not ever go all the way back. In some cases, people have apparently killed off trust for both domains with a lot of redirect tinkering.

This would fall into the area of making a change just for Google and not for your visitors. It may work and it may not - probably depending on the strength of trust you've already established.

c6bro

1:29 pm on Jul 16, 2008 (gmt 0)

10+ Year Member



We use to run an affiliate program and have over 1000 domains. We closed this down about a year ago and did a 301 redirect to our main site <snip>. However we suddenly lost all our listings as of 1st july and we think it might be something to do with this.

Around the first I removed all the 301 redirects so that we just had the one domain, our main domain <snip>. However i used one of the old ones <snip> to use on a newly developed site.

I think google still thinks both domains are the same as when i check the links by doing a link:www.example.com and a link:other.example.com search on google the results are identical.

How do i tell google that <the old domain> is not related to <the main domain> anymore ?

[edited by: Receptional_Andy at 1:33 pm (utc) on July 16, 2008]
[edit reason] removed specifics: please use example.com [/edit]

tedster

7:37 pm on Jul 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to the forums, c6bro. If the redirect you've put in place is technically correct and it really returns a 301 status, then the redirected domain should disappear from Google results -- and rather quickly at that. I'd suggest checking the http server headers to be sure that the redirect is actually what you wanted it to be.

g1smd

9:44 pm on Jul 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The link data in WMT and other places doesn't seem to update all that quick, so it might take a while for Google to untangle things.

Also, when a URL stops being a redirect, and now begins to serve content, new links incoming to that URL may be a signal that Google can use to see that new content has returned to that URL.

c6bro

9:08 am on Jul 19, 2008 (gmt 0)

10+ Year Member



Thanks,
I going to disable the domain totaly via DNS so its not serving any content or redirects and leave it alone untile i notice that google has removed all links.

g1smd

9:15 am on Jul 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



They will take ages to do that, as the URLs will now be filed in Supplemental for anything up to a year.

Google likes to hold on to content that no longer exists, so that searchers can still find it long after the real site has gone.

c6bro

9:19 am on Jul 19, 2008 (gmt 0)

10+ Year Member



Its a shame there is not a oposite to a 301 redirect which basicaly says to google "I have now finished with the redirection and this is a new site totaly . So please remove all references "

g1smd

10:33 am on Jul 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There is. There will be content, and it will return "200 OK", and that new site would likely attract new incoming links.