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Update Dewey: April 2008 Google SERP Changes - part 2

     

MetroWebDev

5:26 pm on Apr 4, 2008 (gmt 0)

5+ Year Member



< continued from [webmasterworld.com...] >

Seems to be a lot of consensus that the shuffling is about links and link value. I am in a highly competitive industry and I definitely concur. I've spent the past three days doing in-depth backlink analysis on the competitor sites that jumped ahead of our site (pushing us to #11 from #6) and they exhibit obvious link building practices that Google supposedly frowns upon...mainly link purchases. I'm coming across a lot of run of sites. We have been steadily cleaning up our paid links, which seems to have been a mistake.

I've had this nagging thought in the back of my head that just gains more credence with each new Google update. I think Matt Cutts accomplishes through PR and dictum what Google is NOT able to accomplish algorithmically. You can only program a machine to do so much, evidence by the fact that we still don't have robot servants or cars that can drive themselves.

So how could the largest ad agency in the world (oops, I mean search engine) control the factors that they can't through algorithms? Why not create some sort of demi-god that respectable, white hat SEOs will flock to and follow without question? I think a lot of us have been duped and now the spammers and less-than-white hat SEOs are reaping the benefits.

Seeing as how many of us are seeing poor quality sites with poor quality backlinks beating out older, quality sites, is it too far-fetched to suggest that maybe Google had turned off a big portion of their algos that try to filter out paid links? Perhaps because after several months of launching a PR campaign against them, maybe they feel that enough sites have cleaned up those links? Or maybe because they only real filter they have the "Report Paid Links" database that they've been building?

PageRank isn't the biggest PR in SEO anymore, it's Press Relations and we all know what that's about...how to "spin" things.

[edited by: tedster at 6:37 pm (utc) on April 5, 2008]

night707

5:47 pm on Apr 4, 2008 (gmt 0)

10+ Year Member



Google is also employing squads of part time quality controllers from what i have heard. But obviously not enough.

For some kind of important terms like "countrynames" some top 20 results are fully ok.

Kate82

6:27 pm on Apr 4, 2008 (gmt 0)

10+ Year Member



I am not sure what everyone is seeing, all my top terms are looking just dandy so far. I am keeping an eye on things, but I think some other people have it right. You can't do anything about it right now, so just wait it out and see what happens. Then plan your next move.

Think about it guys, Google isn't out to screw us all over. Calm down, take a Vicodin, and wait it out.

Rugles

6:49 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Or maybe because they only real filter they have the "Report Paid Links" database that they've been building?

Are you suggesting that they are letting all the "black hat" SEO's sites rise to the top, so we get all annoyed and report them to Google. Therefore doing all the work for them?

Why that is a diabolical yet genius plan!

Interesting theory. I may slip some tinfoil on my head and join you in that theory ;-).

[edited by: Rugles at 6:50 pm (utc) on April 4, 2008]

reseller

7:11 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



netmeg

Thanks for feedback.


As for size - how do you measure size? number of urls?

Exactly :-)

outland88

7:39 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good reading MetroWebDev.

I think now they ought to call it the Google Adsense FFA site.

reseller

7:44 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Update Dewey Data Centers

I have noticed that, at present, changes mostly start at data centers 72.14.207.XX (example [72.14.207.104...] ) and then migrate to the rest of data centers. That might change of course.

HuskyPup

8:20 pm on Apr 4, 2008 (gmt 0)



I have an exclusive Indian product authority site MIA, it is the only such product line in the world.

To locate only one result I have to use a "3 word keyphrase" to find it in Google at the bottom of the first page of only 800+ results however the most remarkable thing is the #1 result is for a Live Search Local in San Francisco!

Are we all sure there's no new algo update slightly out of control! :-))

zaneta

8:24 pm on Apr 4, 2008 (gmt 0)

10+ Year Member



Watching all change in google searches for more that one year and also checking the sites are now in first positions -sites with errors in code, not having titles or descriptions ect – I came to the conclusion that google penalizes sites that are build according to what we know as “ correct site according to rules “ –
We are discussing for a long time for the 950 penalty for over optimization ……. Links ….
Why not to believe that google in the sake of profit in order to increase the profit from ads has changed the algo accordingly so that sites that were ranking well because they were build according to the rules are now at the bottom…..

What do you believe on that ?

reseller

8:42 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



HuskyPup


Are we all sure there's no new algo update slightly out of control! :-))

I tend to believe Matt Cutts that there is no algo update at present.

However I do believe that a software update (infrastructure update) is taking place. I wouldn't be surprised to see Google facing problems with issues.

During the latest BigDaddy software update the folks at the plex had problems with few issues [webmasterworld.com] too.

HuskyPup

8:57 pm on Apr 4, 2008 (gmt 0)



Fortunately I didn't have any problem during Big Daddy.

However I do believe that a software update (infrastructure update) is taking place.

This may be a naive question but how would a software update completely lose certain sites for specific keyphrases and bounce others all over the place?

night707

9:37 pm on Apr 4, 2008 (gmt 0)

10+ Year Member



The evaluation system for inbound links might have gotten hacked, slashed or reversed ?

Probably Google is now coming to an end with its Algo idea what is revealed by this currently exploding amount of spammy domains and inbound links submitted by bots at multinational industry strength.

You can`t stop the rain ... and Google engeneers might no longer be able to hide their main weakness.

How many links can they control ? A few millions newly added per month reads like a mission impossible.

Mainly niche kws with little traffic and individualy monitored big kw result pages show some decent top 20.

Anything popular will get attacked by more spamdomains and inbounds.

Fridaynite

10:20 pm on Apr 4, 2008 (gmt 0)

5+ Year Member



Well, i think this is a normal data update with new datas on flagged or penalized sites. The backlinks from "link selling" sites are now worthless and the rankings are like new. That could be the reason. "Dont buy links" "Dont sell links" - that is what Matt is always praying.

internetheaven

10:24 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think Matt Cutts accomplishes through PR and dictum what Google is NOT able to accomplish algorithmically. You can only program a machine to do so much, evidence by the fact that we still don't have robot servants or cars that can drive themselves.

The reason we don't have them is because it is not cost effective to mass produce them for resale.

Budgetary restraints is not Google's problem! But yes, they control us MOSTLY through the stuff Google-Reps say on boards like these and at conferences. They tell us that they penalise things so we don't even try them, then they don't have to work on perfecting an algorithm for it. Guess the Indian SEO firms didn't read the announcements and went ahead anyway. Good for them, caught Googy with their pants down ... or pulled back the curtain ... one or the other ...

steveb

12:47 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member steveb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



"I tend to believe Matt Cutts that there is no algo update at present."

Where do you think he said that?

CainIV

4:21 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm sure we could come up with many reasons if we think hard enough why this is happening.

Lots of speculation - is it an update, tweak, glitch, algo change.

I do not see any real reason why Matt would completely reveal anything about the inner workings of Google as it relates to updates corresponding to rankings in a forum where there are heavyweight SEO's.

One would say he is likely doing his job best if he is skewing the ability for people who use tactical advantages to rank better to do their jobs...

Just my 0.02 :)

crobb305

5:08 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member crobb305 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I tend to believe Matt Cutts that there is no algo update at present.

When/where was this statement made?

clickfire

5:22 am on Apr 5, 2008 (gmt 0)

5+ Year Member



He said that on a comment at sphinn.

clickfire

5:31 am on Apr 5, 2008 (gmt 0)

5+ Year Member



Reseller, you mentioned the Bigdaddy update. It's interesting that my site experiencing the rankings drop also got spanked out of the SERPS for about three weeks during Bigdaddy.

reseller

6:14 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As clickfire mentioned correctly, Matt Cutts wrote on Sphinn [sphinn.com]


I desphinned because the title says "Google Confirms Algorithm Change" and I didn't. Here's what I said over on the SERoundtable post:

"Just to be clear, the reason that I asked people to send in queries was because we *were not* seeing major differences between data centers. So this is more for seeing what people are talking about and less for collecting feedback on some big update."

reseller

6:21 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



clickfire,


Reseller, you mentioned the Bigdaddy update. It's interesting that my site experiencing the rankings drop also got spanked out of the SERPS for about three weeks during Bigdaddy.

Very interesting, indeed.

While in netmeg case [webmasterworld.com], 135 sites were not affected by BigDaddy and are not affected by the current Update Dewey!

So in the two cases (yours and netmeg), we see sites are "reacting" in the same way to both Update BigDaddy and Update Dewey!

We know Update BigDaddy was a software update (infrastructure update). And I believe that the current Update Dewey is a software update too ;-)

santapaws

8:08 am on Apr 5, 2008 (gmt 0)

5+ Year Member



the flourishing of networked sites and multi subdomains ranking for same term was also big after big daddy. Maybe this is update Big Mummy?

Hissingsid

8:23 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've never seen a site going from nowhere to #1 with sitelinks for a very competitive term before. I'm pretty sure they have done it by a combination of hundreds of dodgy links with same anchor text and one way outbounds to affiliate sites that are exactly on topic.

Cheers

Sid

reseller

10:14 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hissingsid

Just like what occurred during Update BigDaddy, I expect during April to see Update Dewey to display all kind of strange instable serps. Maybe there will come a time where some sites would be hit very hard too.

However, when this thing is over we would see better quality and stable serps, hopefully.

Lets all pray and wish the youngsters at Google Search Quality Team, Good Luck. Because just like during Update BigDaddy, those youngsters would need all the luck they can get ;-)

May the sun shine over GooglePlex :-)

steveb

10:52 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member steveb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



"He said that on a comment at sphinn."

Well, that's obviously not what he said then.

Sheesh. He said they didn't think datacenters had big differences. Datacenters dont mean crap.

They've had an algo tweak that tossed things around, that's all. There seem to be some odd results of the tweak, and they want to see what those are but they update their algorithm every week, so lets be productive and focus on what just happened.

reseller

11:27 am on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Datacenters dont mean crap.


but they update their algorithm every week,

Would you elaborate more on that?

steveb

12:23 pm on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member steveb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Beyond what? Matt has said they update algorith updates, data refreshes, index updates happen all the time, and most often nobody really notices. What they would define as "major" algo updates are less frequent, but as always, sometimes when Google does minor things it has larger effects than envisioned. It seems fairly clear this is one time. It's obviously a significant update, even if the refresh/update/whatever may not have been intended this way.

"In the summer of 2003... Google switched to an index that was incrementally updated every day (or faster)."

drall

12:57 pm on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I noticed this update starting about 3 - 4 weeks ago, it started small and has now become finalized as far as I can tell.

From my perspective it looks as if Google is using some of the newly acquired Doubleclick data and technologies now.

We also figured out a 301 exploit which is all over the blackhat boards and notified the Google security team and search team.

This exploit came out exactly at the same time as this update started to roll. The two are tied to a very big change in Googles system.

clickfire

2:01 pm on Apr 5, 2008 (gmt 0)

5+ Year Member



If you don't think something serious is happening, just look at the SERPS. Do a search for any brand term and you'll see likely it.

skipfactor

2:16 pm on Apr 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>now become finalized
Still bouncing around big-time here. Even the old faithfuls that forgot how to dance are being pulled out onto the floor.
This 185 message thread spans 7 pages: 185
 

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