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“Some of our retail clients have pretty horrible site search,” he said. “So for them, this will be a benefit. For our larger clients, we’ll probably ask Google to turn this off.”
That is the route that Amazon has apparently chosen. The retailer declined to comment for this article, but last week Google’s search-within-search function did not appear when users entered “amazon.com” into the initial search box.
According to a Google spokeswoman, the company has honored such requests from “a couple” of unnamed businesses. These companies, however, may not be able to reverse their decisions.
Google Search Within SERPs, Removal is Possible [nytimes.com]
What bothers me is that this feature may re-enforce the status quo.
In the past, if you were small company trying to carve out a niche in the widget market and you have had some success with the widget fans blogging and linking to you, Google's software filters would see that and raise your rank in the SERPS. Is that as likely to happen now?
Here is the reason they want it turned off, i think its important because without reading the article I could not come up with a reason to turn it off.
The problem, for some in the industry, is that when someone enters a term into that secondary search box, Google will display ads for competing sites, thereby profiting from ads it sells against the brand. The feature also keeps users searching on Google pages and not pages of the destination Web site.
I think it is a big mistake to turn it off. If somebody is already typing your company name into google, they are set on going to your site anyways. But maybe Amazon saw a dip in traffic from Google and figured that was the reason.
joined:June 15, 2001
With regards to Amazon, I can see why they wanted it removed. They have their own search, so why would they want users to search usign google. I suspect the amazon algo is very marketign orientated, and doesnt have ads controled by Google.
Using the new search box
doing a regular site search on Google
If I was Amazon, don't think I'd want it. If my internal site search sucked and there wasn't much personalization, then it might be better to have it.
It does seem to further the goal of making Google closer to the end destination and keeping people on Google.com for a longer period of time for more page views and ad impressions.
...how they choose sites, or anything like that?
For a discussion of what patterns sites that get chosen seem to fit, see this recent discussion....
New Search Box Under Sitelinks
Not all large corporate, large page-count sites get them... and some small but high traffic sites, like irs.gov, do get them.
I tried it by searching for Crutchfield and did a search from that little box
for mp3 player and it did NOT have any ads in there
I tried a few (3) searches for sites that the site seach box appears
for and didn't see any ads at all, either.
Could Google have actually listened and acted on a perfectly
valid complaint, for once, without the usual prerequisite
hue & cry from thousands of webmasters, for once .. ?
joined:June 15, 2001