Forum Moderators: Robert Charlton & goodroi
Ie; if my anchor text is "my link" is it weighed the same as "my link" without the no-break space?
Same question for other &stuff ... would my & link be the same as "my & link"?
Now title elements and meta descriptions -- that's a different story. Stay away from special characters here or you may see some very odd looking SERPs. I routinely use the plus sign or the word "and" instead of the ampersand in those situations. Some businesses that include an ampersand in their business names have not liked it, but they liked the alternative even less.