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Regional Google IP's may upset display of relevant content

     
1:26 am on Feb 23, 2008 (gmt 0)

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WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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We use IP relevant content settings on our sites, so that if someone on an IP from Sweden looked, prices , language and other content would be varied accordingly.

Interestingly, I noticed that our .AU site was displaying NZ related snippets in Google in localised .AU search.

Has anyone else experienced this or similar regional flaws which tell us something about how Google handles's IP related indexing ?

2:54 pm on Feb 23, 2008 (gmt 0)

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One observation - somehow you served the NZ content to googlebot when that url was spidered. Is the NZ content what you serve by default?
10:17 pm on Feb 23, 2008 (gmt 0)

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Only if the user comes in from an NZ IP address, which suggest to me that Google's IP for AU is based in NZ.

If the user was based in the US, then the content will default to US settings .

11:50 pm on Feb 23, 2008 (gmt 0)

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IP relevant content settings on our sites, so that if someone on an IP from Sweden looked, prices , language and other content would be varied accordingly.

But Google's IPs for spidering are based in the US. They don't spider geo-cloaked content from regional IPs, since, how could they know it was there in the first place?

This is why tedster suggested NZ might be the default. The other possibility is that your database of IPs isn't accurate and you are detecting Googlebot as being from NZ.

2:05 pm on Feb 24, 2008 (gmt 0)

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Please allow me to utter some doubts on the approach as a whole, although your programming skills seem to be far beyond mine:

I admit your strutcure may be very comfortable for your visitors (provided your IP-database runs correct, as Andy said). But doesn't it violate the original idea or the static nature of URIs on a very basic level? What do I see if I present your information to my english-speaking (imganary;) chinese business partners on a trip to china? Mandarin? I guess you know what I am aiming at...

And even if you don't believe this almost-50-year-old idea of URIs is still up to date, you are always very close to cloaking and duplicate content. I'd never do such a thing if I wasn't 110 per cent sure what I was doing and how google views such a structure and if I relied on income via organic serps.

How do you present the content? Using a 301-redirect? What do rfc and google recommend for such a presentation?

4:05 pm on Feb 24, 2008 (gmt 0)

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Oliver, doesn't Google themselves use this approach at google.com? So they can't complain about that. I think it's brilliant. I'll be interested to watch this thread.
8:41 pm on Feb 24, 2008 (gmt 0)

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How do you present the content? Using a 301-redirect? What do rfc and google recommend for such a presentation

We use MS SQL language settings.