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Best way to cross-link - footer links or throughout site?

     
4:17 pm on Feb 21, 2008 (gmt 0)

10+ Year Member



With Google's recent crack-down on paid-for links, I'm wondering about the best strategy for cross-linking one's own sites.

Is it still safe to crosslink in the footers, or is that likely to send "paid links" / "spammy links" signals? Is 100 footerlinks better than 5 or 10 links from random pages?

What is the best strategy for link-building between your own sites?

8:30 pm on Feb 21, 2008 (gmt 0)

10+ Year Member



Might sound stupid but I would mix it up (a wee bit)
10:12 pm on Feb 21, 2008 (gmt 0)

10+ Year Member



Thanks for the reply. Interesting idea too!

Do you mean Site A has footer links AND random links to site B?

Or do you mean that Site A has footer links to Site B, but site C has random links to Site B?

10:16 pm on Feb 21, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Just an observation here - YMMV. I've never had ranking trouble with a site that launched containing cross-links in the template, but I have had trouble with sites when the cross-linking was added to the template later on.

Useful and judicious cross-linking from within the page content has never casued a problem.

12:42 am on Feb 22, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Seems to be a lot less cross-linking these days, it used to invariably be "part of the mix" in a linkage-based penalty...
2:11 pm on Feb 22, 2008 (gmt 0)

5+ Year Member



Use the nofollow tag.
6:02 pm on Feb 22, 2008 (gmt 0)

5+ Year Member



In my experience, adding a lot of footer links to an established site is a big no-no. At the best it will have no benefit to you. At the worst it may take your site to the cleaners in the SERPS. I have a number of sites, and do very little linking between them. I suggest that you try to make each stand (or not) as far as possible on their own merits - their own unique content and unique inbound links.
6:20 pm on Feb 22, 2008 (gmt 0)

5+ Year Member



tedster,

would your comments hold true on domains located on similar IPs?

[edited by: MadeWillis at 6:20 pm (utc) on Feb. 22, 2008]

6:52 pm on Feb 22, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



One case I work with includes crosslinking between 3 domains on the same IP address. But it's very clear if you look at the sites that the links are their for the end-user and there are excellent business reasons for using different domains. All the sites involved are regularly updated and expanded, too -- no drone domains here.
9:49 pm on Feb 22, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How crosslinking is viewed is probably down to how the rest of your linkage pattern is seen and if a "perceived intent" is discerned.
10:32 pm on Feb 22, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well said. If a domain's overall backlink profile is strong and healthy, then a bit of cross-linking for the visitor's benefit should not be a problem.
11:08 pm on Feb 22, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Is it still safe to crosslink in the footers?

No.

Extremely risky: Reciprocal cross-linking with footers to many websites with little content and few or no other IBLs.

Very risky: Cross-linking with footers to a few sites you own on the same IP right after site is launched.

Risky: Any footer links

Are 100 footerlinks better than 5 or 10 links from random pages?

! More footer links = more risk.

What is the best strategy for link-building between your own sites?

None!

Google can see them a mile off. Don't even think you're smarter than a PhD or Spam Assassin at the Googleplex.

p/g

 

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