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[edited by: tedster at 7:16 am (utc) on Feb. 21, 2008]
for example, the words to the children's song "old mcdonald's farm" are completely relevant to farm animals but they are also complete nonsense.
kids, parents, educators and respected publications have been singing it, quoting it or referring to it for decades and it will rank well for farm, cow and moo but it won't teach you how to milk a cow.
If I search for brandname with another target word it appears as a standard result at #1 with an indented #2.
The brand name contains one of our target terms like this widgetclean.
If I split the word and search for widget clean I get the site link listing. If I search for clean widget I get the same. If I search for widget clean service I get the site link listing.
This works with apple. If you search for ple ap you get apple at #1 with site links.
Soft micro brings up Bill Gate's little site wih site links.
IMHO there is more to this than "is extremely relevant for that search term".