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February 2008 Google SERP Changes

         

annej

4:41 am on Feb 1, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



< continued from [webmasterworld.com...] >

who cares if the anchor text is "Click here!". Your going to rank for title keywords without one inbound anchor text!

And I have exactly the opposite happening. I have several years worth of links with the anchor text (my site name).
It's not like they appeared all at once. A few months ago the homepage started to be filtered out for the most common (and key) word. The page still does well on all data centers but gets pushed way down on in the serps on Google.com.

Site is #3 on ALL DCs for a very competitive phrase, but nowhere on www.google.com.

Yes, yes! The difference is this has been going on for some time for me and now it seems to be happening to more of you.

nobody else in my page 1-2 SERPs is having these probs

Me either, at least not with the sites that were in the top 10. There has been shifting but nothing as drastic as my situation.

"minus something" penalty back to bite us?

Sort if like the -950 except in this case the google.com result has been jumping all over from around -100 to not there are all..

Another strange thing is if I set it for 100 results then Google shows a far lesser page with few links at around -20 with the far higher PR and well linked homepage indented below the lesser page from the same site. It's definitely a filter of some sort.

most of us have one thing in common.......fairly new sites...am I right?

My problem is with a site that is over 10 years old.

I'm taking the stance that I will no longer worry about google.

I keep telling myself I should do that. My site has a great long tail and the one search term doesn't make that much difference. But it just bugs the heck out of me! It seems like I should be able to figure out what odd thing about my site is causing the problem.

[edited by: tedster at 8:26 am (utc) on Feb. 1, 2008]

venti

10:52 pm on Feb 14, 2008 (gmt 0)

10+ Year Member



On one of our new sites (about a month old) I am seeing huge improvements in rankings on the 64.233.189.107 DC. I am crossing my fingers this is a sign of things to come!

walkman

11:43 pm on Feb 14, 2008 (gmt 0)



I see a change too. Not sure in what terms, but my traffic is down by quite a bit. Unless the romantics are cuddling in their sheets and skipping the internet in great numbers today :)

andylc0714

2:09 am on Feb 15, 2008 (gmt 0)

10+ Year Member



I only see that my homepage is gone nowhere, other pages remain the same

Atomic

2:33 am on Feb 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've seen some big changes in the 2-5 positions for a search term. They've been moving around and changing positions for a few days. This has been a verrry stable search term for a few years now or I wouldn't even bring it up.

tedster

2:50 am on Feb 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I also see a shuffle in 2-5 of some "big" search terms. It's like a dance with more irritation than grace.

Could this be an evolution of whatever Google was trying to do with the Position #6 Mistake [webmasterworld.com] we saw in Dec and Jan? It's for sure that many of those former #1 results did not migrate all the way back to #1 when Google fixed the position 6 mistake. Instead they are staggering their way up and back down the top 5.

This is very hard to research, and I would have had no suspicions about the changes at all if we hadn't notice the position 6 thing back in December. But some new factor has certainly removed the anchor from long time rankings. I am still looking into the "Query Revision" idea - Google trying to improve SERPs that show a high likelihood of a second query immediately after the first.

Working with this idea a bit, I've noticed that it may NOT be a good idea to try to rank one page for all those "related searches" at the bottom of the SERP. I know of several attempts that were followed by a ranking drop a few days later. There's even one case where the url didn't rank well for any of the related searches at all. They added one extra term to the page and the page fell. In this case, the 2-month history of the url is: fell from #1 (after years in that spot) down to #6 in December. Then it began to climb back up: 4 - 3 - 2. But now with the related search term added, it's down to #5.

These are just one-off anecdotes, and they certainly don't prove anything. Just an idea I'm working with right now.

Sherly

5:49 am on Feb 15, 2008 (gmt 0)

10+ Year Member



Hello All,

It’s wondering! My 2-3 sites having top ranking for last four to five months. From this month, ranking plays hide and seek. For this week the ranking is totally disappear and for those same keywords ranking was in top 10. I have not changed any content or design for my sites. I regularly update the site and using all the SEO Strategies. What is happening to my rankings? Anyone have any idea? The sites are UK targeted.

Thanks

[edited by: tedster at 6:42 am (utc) on Feb. 15, 2008]
[edit reason] moved from another location [/edit]

SEOPTI

3:35 pm on Feb 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They kicked out all the small players from maps and prefer the huge companies, what a bunch of bull#$%&.

circusboy

7:33 pm on Feb 17, 2008 (gmt 0)

10+ Year Member



I posted on Feb. 1 that we had drastic drops in rankings and traffic on a site that (used to get) over 10K uniques per day.

All seems to be back to normal (pre-Jan 30).

All SE rankings (including old competition) and traffic is back to normal as of yesterday. Seems Google fixed what was broken.

While we were in the valley we did a lot of cleaning up. We corrected a few sitemap errors, did proper 301 redirects for some possible canonicalization issues, cleaned up the code, parsed some bad content, found some sites duplicating our content - reported them, then submitted a very friendly reinclusion request.

Hope this sticks.

drewnick

7:39 pm on Feb 17, 2008 (gmt 0)

10+ Year Member



I'm still down on one of my sites. I've been cleaning but didn't do a reinclusion request since I was hoping it would bounce back.

doois

8:27 pm on Feb 17, 2008 (gmt 0)

10+ Year Member



Tedster you may have a point there.

We recently included a new term on our homepage and our rankings are literally changing twice a week!
The curious thing is that the site cannot rank well for both terms at the same time. At each change in the serps, the one phrase puts us in at rank 5 (we used to be No 2), whilst the new phrase is sitting on page 3.

When the new phrases jumps to page one (rank 5), the primary phrase drops to 7 or 8.

I'd also like to point out something pretty spectacular.

One of the most common phrases for my country actually has a BLANK webpage firmly planted in the 4th spot. There are NO internal pages. The secret? thousands of one way links, links from wordpress and links that have been bought. i am afraid the link filter has been turned up high again in the algo. i really think google is a seriously cr*p search engine if blank sites are ranked high in the index.

Bewenched

9:52 pm on Feb 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



BLANK webpage firmly planted in the 4th spot.

I'm seeing virtually the same thing in our sector of business.

One site that is ranking number one for a phrase has that phrase on it... however the rest of the text on the site is gibberish. Literally... words spelled wrong intentionally and some spelled backwards!

The real kicker is that if you click to "purchase" the item ..... It goes to Amazon!

What is up?

BillyS

10:54 pm on Feb 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm convinced that Google burped at the end of January and spilled some of its index. For many months we were on a steady climb then traffic dropped by 40% overnight.

Before that time when using the site: command we were rock steady with 1,280 pages in their index. Starting in February the number jumps around on a daily basis - hitting a low of around 1,130 and today showing 1,230. I see no reason that we wouldn't return to our former spots as we continue to get quality links to our content.

Robert Charlton

8:28 am on Feb 18, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Working with this idea a bit, I've noticed that it may NOT be a good idea to try to rank one page for all those "related searches" at the bottom of the SERP. I know of several attempts that were followed by a ranking drop a few days later.

I'm wondering whether Google is suddenly more negatively sensitive than it used to be about onpage changes that involve modifiers to targeted phrases... even if the change isn't actually changing the targeted phrase, but involves changing an adjective that's adjacent to it.

potentialgeek

3:58 pm on Feb 18, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, Tedster and Robert, I think Google is onto the competitive search strings and is putting the sites which target them under closer scrutiny. It's been doing this for a while but it looks as if in recent days it's going deeper.

One of the main ways Google scrutinizes "SEO sites" (sites optimizing for competitive targets) is how often they change, and what type of changes are made, I suspect. Are the changes natural? Many on-page adjustments aren't reasonably justified unless they're only for SEO.

I'm seeing sites that fiddle a lot are getting kicked.

Google probably has a ratio in its algo to compare the rate of new page additions to the rate of on-page editing of old pages. If the old pages get edited much more often than new pages are added (except for new internal links to new pages), it's a red flag.

p/g

BillyS

7:26 pm on Feb 18, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>I'm seeing sites that fiddle a lot are getting kicked.

If that's true then something else is happening to our site. We don't do SEO beyond the very basics and NEVER "fiddle."

If I were paranoid I would attribute our drop to getting a couple of links from the Yahoo directory last month.

Best of luck to everyone, I'm out of this thread.

pp46

7:16 pm on Feb 20, 2008 (gmt 0)

10+ Year Member



Seems that the dust has finally settled now, my results are back to normal with some improvements on certain sites. since this morning CET

I have seen this yoyoing before (the first time I freaked!), now I just watch it and do nothing.
But this time it was a bit long...
IMO its finished, everybody agree?

Hissingsid

7:47 pm on Feb 20, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm seeing sites that fiddle a lot are getting kicked.

How would you tell the difference between a Google imposed fiddle penalty and something inadvertently done by the webmaster during fiddleing which directly affected the pages rank in the normal algo?

Cheers

Sid

doughayman

11:46 pm on Feb 20, 2008 (gmt 0)

10+ Year Member



I have a number of sites that have slipped about 10 (-10) spots in the SERPs over the last month or so, for many search terms. No appreciable changes have been made to these sites, that have had high rankings for many years. I have not added any appreciable content to them over the last month, but I have been "fiddling"......mostly changes in updating numerical data that is contained in these sites OR small content changes that result in at-most several word changes here or there.

I have been making these types of changes for years -- could it be that I am now being (unfairly) penalized for this ? My intent is purely to keep the numerical data current. Am I to sacrifice the value of my site by not fiddling ? Surely, Google has their head up their rear again, if this is the case.

Or is this part of another algo change once again ?

gyppo

12:30 am on Feb 21, 2008 (gmt 0)

10+ Year Member



I had a site come back from a penalty that has been plaguing us for around 3 months.

Most keywords 950'd & the homepage bouncing constantly from page 3 - page 5.

We came back for 2 days, SE Traffic Quadrupled & all positions were back to page 1.

Now we're back to two days ago, buried.

doughayman

12:59 am on Feb 21, 2008 (gmt 0)

10+ Year Member



One thing to note from my post of 2 messages up, is that I did, in fact, make one substantial change to my site (contrary to what I had posted above).

I added an "affiliate.htm" web page off my main page well over a month ago. This page allows visitors in my industry to become sub-affiliates under me. Could this be the culprit ? Here are some other issues that I'm starting to think may be causing me problems:

1) The "affiliate.htm" page has been spidered by Googlebot many
times in the last month + (at least 10 times) Google visits my
sitemap regularly (at least once every 2 days), and correctly
fetched that file on at least 10 occassions. However, the page
is still NOT indexed by Google;

2) Google is known not to like affiliate sites - is the direct page
reference of "affiliate.htm" bothersome to Google ?

3) Here's another issue that I brought up in another thread: I have
many different websites under my domain (let's call it
www.example.com). These are in the form of subdirectories:

www.example.com/sub1/index.htm
www.example.com/sub2/index.htm
.
.
.
www.example.com/subN/index.htm

I have pages named "affiliate.htm" under some of these other
subdirectory trees (the content of this page is totally different
from the one specified above). These pages too, are not indexed
by Google. Could it be that Google does NOT like page names
that named the same under the same domain, even though they are
located under different subdirectories ? Tedster seems to think
not, unless there are canonical issues at stake (which doesn't
seem to be the case here). Here's the reference to that
thread -> [webmasterworld.com...]

Any thoughts, please reply.

Thanks.

[edited by: tedster at 2:44 am (utc) on Feb. 21, 2008]
[edit reason] switch to example.com - it can never be owned [/edit]

Rudolph

1:50 am on Feb 22, 2008 (gmt 0)

10+ Year Member



thank you I feel better and will take your experienced advice and sit tight

gyppo

2:34 am on Feb 22, 2008 (gmt 0)

10+ Year Member



Looks as though Sitelinks have just updated....

gyppo

4:21 am on Feb 22, 2008 (gmt 0)

10+ Year Member



Hmm, now sitelinks are gone again. Weird.

Big_Mac

5:13 pm on Feb 22, 2008 (gmt 0)

10+ Year Member



My site has returned to ranking for competitive keywords within the last couple of days. Looks like I have a -30 but I can work with that, think I might be a bit over-optimized.

Hissingsid

11:54 am on Feb 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Just wondering if many of the changes we have seen over the last year, including the #6 mistake could be linked to the Google bomb diffuser element of the algo.

If the "Google bomb diffuser" included a dictionary of words and terms, coupled with the ability to sense if the use of anchor text fitted with the theme of a site or page and then discount that link if it did not fit with the semantic theme of both ends of the link, that would go some way to explaining what I'm seeing. Exactly the same mechanism could be used to find any unnatural anchor text and back links.

If you then extended the "dictionary" (in August 2007) to include a wide range of commercial terms and terms that are heavilly spammed then I think we are most of the way there to an explanation of what has happenned since August.

If I'm right, then in our case, Google's spam paranoia has had a very expensive side effect that will take some time to recover.

Cheers

Sid

Bewenched

5:54 pm on Feb 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Just curious, but I'm wondering if Google has a filter to check to see if page content actually makes sense.

I'm seeing a HUGE infusion of affiliate sites that have some relevant content, but the majority of the page is giberish. It's very apparent that they are running content through some sort of program that swaps out words so that they dont have duplicate content issues with the original content.

Sad thing is that these pages are ranking VERY high!

internetheaven

6:17 pm on Feb 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sad thing is that these pages are ranking VERY high!

I've always found that these sudden influxes are country specific. The UK had it for some time but it got under control. Which Google are you searching on?

Lorel

2:17 am on Feb 25, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Has anyone considered that Google may be performing tests trying to prevent a Russian Malware Attack that poisons search results that's been reported on various Tech sites for months?

Hissingsid

8:39 am on Feb 25, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Lorel,


Has anyone considered that Google may be performing tests trying to prevent a Russian Malware Attack that poisons search results that's been reported on various Tech sites for months?

I may by cynical but I've only seen reports of this that stem from software companies who benefit from raising fears of this sort.

Also to be honest it's complete tosh. So some kid has collected every virus and trojan he can find and has put them on a server so that other kids can get hold of them. Whats new about that?

I'm convinced that some form of link valuing based on semantic checking or source and destination is what we are seeing and the ongoing changes are caused by the folks at Googleplex playing with the knobs.

Cheers

Sid

paromi

12:00 pm on Feb 25, 2008 (gmt 0)

10+ Year Member



I have bought 5 months a go a domain with page rank 4, i put my own site on it, (witch was different of the previous theme), and all was good for a time, after that i got penalized after a month and got in and out of it untill now. Recently i made some modifications on the content of the site , meta tags and the site structure, and cause of this the site got out of penalty in google.co.uk, for a week. With an uk ip it was in top 10, but with an US ip no where to be found. After that week i got back in the penalty. Then i noticed that the meta description of the index was wrong and suposed to be on another page, and on that page it was the meta description for the index. I switched the descriptions and after a day or two, i find that my site is removed completly from the index . If i do a site:domain.com nothing shows. If i do a link:domain.com it gives like 25 pages.

Maybe google tought that i was modifying to much the old pages, and didnt bring any new pages.

I posted a reinclusion request as well
Do you think i will get reindexed ?

This 106 message thread spans 4 pages: 106