Forum Moderators: Robert Charlton & goodroi
All of these sites are dynamic, but I have noticed they all use the .html page ending, while my pages don't...for example: example.com/category/page-name.html vs. example.com/category/page-name/. Apparently having your own internal pages rank as backlinks makes a huge difference, but does the html ending help those pages to be counted?
All of these sites are dynamic, but I have noticed they all use the .html page ending, while my pages don't...for example: example.com/category/page-name.html vs. example.com/category/page-name/. Apparently having your own internal pages rank as backlinks makes a huge difference, but does the html ending help those pages to be counted?
The html extension offers no ranking advantage in Google... so "example.com/category/page-name.html" has no advantage over "example.com/category/page-name". Note that I did not put a trailing slash after "page-name".
Use trailing slashes where you're referencing a directory... and no slash where you're referencing an extensionless file.
You'd have "example.com/category/" ...with a trailing slash... to reference the default page of your subdirectory named "category," and "example.com/category/page-name" to reference an extensionless file called "page-name".
My forum pages (dynamic URL's, no extention) have been outranking my static content for some time now. The forum content has no description meta and the forum software architecture makes it near impossible to correct that. The forum software is also bloated with code... however, the forum content is still outranking well optimised static pages with unique meta descriptions, light code and compliant in every way. Similar topics in the XHTML section of the website are often grouped with the forum content as a secondary result (indented).
In my opinion, the extension, or lack of extension, is meaningless in the algo.
[edited by: Asia_Expat at 2:21 pm (utc) on Dec. 23, 2007]