Subject says it all. Is there any information on the web, or failing that, do any of you know how many more visitors you get if you appear at #11 in Google (the next page), compared to being at the bottom of the first page (#10)?
callivert
10:52 pm on Oct 14, 2007 (gmt 0)
Yes, there is hard data on this. AOL accidentally released search data some time ago, and that data has been extensively analysed. (search for "aol search data" or "aol click through rates" etc to find out more). Position 10 (bottom of the first page) gets about 1.6% of search traffic, but position 11 (top of second page) gets about only 0.3% of all search traffic. 3 visitors out of a thousand searchers. What can you conclude? you need to be in the first 10 results. Search position number 11 or further is like dropping off a cliff in terms of traffic.
jomaxx
12:04 am on Oct 15, 2007 (gmt 0)
BTW, I've noticed that "News results for #*$!X" or "Blog posts about #*$!XX" links can displace one of the results, so that the SERP shows only nine organic links.
This will have the effect of introducing an extra level of complexity into discussions of the effect of different results positions. Also, it sucks.
dwhite
5:42 am on Oct 15, 2007 (gmt 0)
Thanks guys. Hope to go up a place in the rankings then!
