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Homepage Internal Links

Optimal Number...

         

Kantro

11:51 pm on Oct 2, 2007 (gmt 0)

10+ Year Member



My homepage is pretty strong (especially relative to my internal pages), and I am trying to make sure I use all of the "link inventory" on my homepage as efficiently as possible.

Disregarding for the moment the presence of any external outbound links from the homepage, what do you think is the optimal number of internal links (aka links pointing to internal pages on the same domain) that should be present on the homepage?

Obviously I would assume the SEO axiom would hold that the less links present on a given page, the more value given to each link, and vice versa. That said, if I have hundreds (if not thousands) of internal subpages that I would like to have rank for their respective keywords, I need to get each of them some backlinks. In this respect, it would make sense to link to all of them (theoretically) from my homepage.

But this would effectively transform my homepage into a sitemap, and the large number of links on my homepage would serve to devalue each of those links. So I think it makes more sense to be picky about which subpages I would really like to rank well and then just link to those 20-30 from my homepage so they get good link value.

Do you think 20-30 is a reasonable number?

tedster

3:20 am on Oct 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think 20-30 is a very balanced number. Many of the most successful sites I've worked with fall into that area.

Total internal links is one of the [many] issues that makes me not like dhtml menu systems. If you have a main menu level of 7 choices, and on average each of those 7 entries has 5 sub-menus and then 4 third level sub-sub-menus, you've already got 140 internal links - and that's just from the menu system, before you even put anything at all into the page's main content block.

To me, this is like throwing a huge pile of garbage at both the end user and the algorithm. Such "linking" makes every page seem as important as every other page, and that just makes the algo's job that much more difficult.

[edited by: tedster at 9:40 pm (utc) on Oct. 3, 2007]

Kantro

8:40 pm on Oct 3, 2007 (gmt 0)

10+ Year Member



Thanks for the response, Tedster.

atlrus

9:58 pm on Oct 3, 2007 (gmt 0)

10+ Year Member



We have about 100 internal links on our home page and we are doing just fine. Unless you run a 3-page website, your home page is bound to be the "hub" of your website. Take a look at any big website and you'll see that the home page is basicaly a page with 90% internal links. Try CNN, for example.

g1smd

11:23 pm on Oct 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Just today I am working on the navigation for a site, and this topic was timely. There were two obvious ways to structure things. This topic pushed me towards the one that I already marginally favoured.

Kantro

9:29 pm on Oct 4, 2007 (gmt 0)

10+ Year Member



This discussion brings up another point. That is: on average, how many internal links does a given sub-page have on your site?

I.e., some internal page "X" will obviously have a link from the domain's sitemap, and possibly the homepage, but if I have a group of 30 or 40 related sub-pages, is it wise to include a table filled with links to each of them on every page of my entire domain?