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I am aware that they do investigate AdWords trademark infringements, but they state at [google.com...] that "any such investigation will only affect ads served on or by Google." Also, I have seen DMCA notices sent to Google that mention trademark violation as one reason to remove an offending site, but these cases are always in the context of blatant copyright violations.
To clarify this, I'm not talking about cybersquatting or copyright violation, or sites that are removed entirely. I'm talking about established competing sites, where one happens to rank higher for a trademarked phrase owned by the lower-positioned site. Would Google respond to complaints by manually bumping the trademark owner's site to #1 while dropping the competitor to #2, for example?
If you think they do not do this in response to complaints, do you think Google's human evaluators or algorithms are using trademark ownership as a factor in positioning, particularly on sites whose domain name matches a trademark?
Would Google respond to complaints by manually bumping the trademark owner's site to #1 while dropping the competitor to #2, for example?
I doubt that - manual tweaks are not all that likely. As you probably know, Google prefers to find scalable solutions and manual tweaks do not scale.
Using trademark data is an interesting idea, though. I've never read of Google using it in organic search, but they surely could be, as one small part of the big picture.
[edited by: tedster at 6:37 pm (utc) on Sep. 27, 2007]
Also a trademark can be held for one product type like "Brand" for shoes and also another trademark "Brand" can be held for candy so how do you work that in?
I'm speaking about trademarks in general terms there but trademarks are very complex, ask my wife, she's a Trademark attorney and boy is she complex!
It sounds even more shaky legally if human evaluators were deciding rank and positioning based on current trademark status. For large competing retailers one position drop means losing big income. If they suspect Google did this based on mistaken trademark information, doesn't that make Google liable?
Still, I'm interested in hearing if anyone has anecdotal experience that leads them to suspect trademark has some influence on site position and rank in Google.
Does Google favor the trademark owner?
Explicitly, no. I'm sure there's no manual ranking bump, human evaluator skewing, trademark ownership checking, etc.
But the trademark owner has a big advantage in the algo. Links carrying the trademark name are much more likely to go to the trademark owner's site... and trademark.com is always going to have better chances of ranking for [trademark].
...particularly on sites whose domain name matches a trademark?
Not exactly sure what you mean by this. Again, I don't think human evaluators are going to move a site up or down because of trademark ownership... but if trademark.com is not the trademark owner, then it's a legal matter, not a Google matter.
Not exactly sure what you mean by this
Are manual ranking factors that unlikely in Google? What about wikipedia? If you Google some common English nouns you can see wikipedia in the #1 spot now for many of them, and a major company as #2 that no doubt held #1 for years before wikipedia showed up. Why wikipedia in #1 and not some much older dictionary site's definition page for the noun?
i was at ad:tech in london last week and i could have swore that one of the seminars i attended mentioned trademarked words and google giving precedence.