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301 Redirect with regards to passing PR

meta or .htaccess for google

         

jakegotmail

2:07 pm on Sep 20, 2007 (gmt 0)

10+ Year Member



I have stumbled across several articles as of late stating 301 meta redirects do not pass page rank. Has anyone had any experience with this? Should I be using .htaccess 301's?

Thanks for your input.

rainborick

4:11 pm on Sep 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



For the past 3 or 4 years now, Google and Yahoo! (and perhaps MSN, but I haven't checked) have been treating <meta> refresh with a time setting of 0 as if they were 301 redirects. Before that, <meta> refreshes were used for SPAMming and were sometimes the cause of penalties, so you'll often see warnings about them on old pages.

But I've used <meta> refreshes on several sites for this very purpose and it works just fine. Its very useful for people moving from a free hosting service to a conventional hosting package because free hosts rarely allow clients to work with .htaccess files.

Go60Guy

9:14 pm on Sep 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the past 3 or 4 years now, Google and Yahoo! (and perhaps MSN, but I haven't checked) have been treating <meta> refresh with a time setting of 0 as if they were 301 redirects. Before that, <meta> refreshes were used for SPAMming and were sometimes the cause of penalties, so you'll often see warnings about them on old pages.

Are you sure about that? I hate to sound dumb, but it certainly flies in the face of what I think is contemporary conventional wisdom.

[edited by: Go60Guy at 9:14 pm (utc) on Sep. 21, 2007]

rainborick

3:28 am on Sep 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yes, I am sure. I've verified it several times. I know <meta> refreshes used to be taboo. I originally discovered this behavior by accident several years ago. I was working on a site and was checking its backlinks in Google. One of the result pages piqued my interest for some reason and so I clicked on the link to call it up. In checking the source code for to see the link I noticed it pointed to another URL on a free host. Back then free hosts were almost as dangerous as <meta> refreshes, so I followed the link and discovered the <meta> refresh pointing to the new/current URL. To make sure it wasn't a fluke, I checked more and more of the backlinks for the site and found many more that were pointing to the free host but which had been credited to the new site.

A few months later tried it for myself on a throwaway site I had running on a free host. Everything went fine. Not a year later I had a client whose site runs on a IIs server who had created a bunch of new pages that were buried three directory levels too deep and had page names from hell. Since I know next to nothing about working on IIs servers, I rolled out the <meta> refreshes again. Old URLs faded and new URLs were picked up in short order. Since then, I've had many other people share similar experiences over on the Google newsgroups.
Somewhere along the line I confirmed that it worked for Yahoo! as well. When I do it, I make sure the timeout is set to 0, and the pages have a bare minimum of content - consisting mostly a clear, simple link to the new URL and a <h1> saying 'This Page Has Moved' so there's no doubt about the intent of the page or the <meta> tag, but I'm sure that's overkill now.

Robert Charlton

4:40 pm on Sep 22, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



...conventional wisdom.

Go60 - Conventional wisdom definitely used to be that a meta refresh=0 was not treated as a 301. Yahoo announced a year or two ago that they'd changed their approach....

Yahoo Search Help
How does the Yahoo! Web Crawler handle redirects?
[help.yahoo.com...]

META Refresh: <meta http-equiv="refresh" content=...> is recognized as a 301 if it specifies little or no delay or as a 302 if it specifies noticeable delay.

I can't find any authoritative references about Google's approach, but chances are that it's similar. There's a discussion on Google Groups citing Adam Lasnik, which indicates a treatment similar to Yahoo's, but also suggesting that .htaccess 301s and 302s are preferable. I can't find confirmation of this elsewhere.

Just thinking out loud on this...

The possible doorway page abuse is minimized by treating the redirected page as the "old" page in a 301, as the onpage optimization on the old page wouldn't be seen. If a page on a host where you can't perform a 301 were meta refresh redirected to a copy of itself on your own host, though, there'd be no traditional doorway deception involved... and Google would be solving a problem for webmasters who've built up reputations on subdomains, eg, of domains that they don't control.

A 301 also avoids the (potential "hijacking") problems that would accompany treatment as a 302.

That said, I certainly wouldn't use a meta refresh instead of .htaccess if I had the choice.

mayest

7:27 pm on Sep 22, 2007 (gmt 0)

10+ Year Member



Folks, thanks for this discussion and the links. I had some very popular pages on my .edu site (about 10 years old in some cases) that I moved to my own host (a .com domain) a few months ago. Until today, I had removed the content from the original pages and placed a note with the new link. I still get a ton of referrals from the old pages. The .edu server doesn't support (or we aren't allowed to use) .htaccess or anything similar. After reading this thread, I applied the Meta Refresh tag to the old pages. It will be interesting to see what impact this has.