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Sub Page Links Appearing in Google SERP's?

How to make sub links appear in Google SERP's

         

Whitey

11:43 pm on May 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Does anyone know how to make hyperlinked pages appear under the Meta Title and meta description, as i am seeing on several sites on Google?

For example, the one I'm looking at appears like this:

Test Meta Title [webmasterworld.com]
This is a test description to demonstrate
www.mydomain.com - 43k - 28 May 2006 - Cached - Similar pages
About Us [webmasterworld.com] Directions [webmasterworld.com]
Days of Operation [webmasterworld.com]

tedster

12:08 am on May 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Our members have been calling this an "extended listing" or "extended description". It is decided algorithmically and dependent (at least partly) on whether the site is identified as an authority on the actual search terms used. For example, WebmasterWorld has an extended listing when you search on "webmasterworld" or "webmaster world" as two words, but not just on "webmaster"

This kind of search result started getting tested late last summer (2005), but it's now going full steam. Here's one of the fuller threads on this topic:

[webmasterworld.com...]

One of my pet theories is that, in addition to being seen as an authority in the keyword area of the search, the site also would need "naturally" to have two urls listed in the top ten. The extended listing then replaces the two clustered listings, assuming that the other algorithm factors for "authority" are also satisfied.

Whitey

1:27 am on May 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Tedster - That's an interesting observation on how the algorithm decides the authority status.

I looked a bit deeper and this is what i saw:

For example "Sydney Opera House" returns the "authority" site with the "extended listings" where the domain name equals [ = ] the meta title

A search for a commercial website name returned the same where the name of the domain equals [ ='s ] part of the domain.

I presume there are IBL's [ inbound links ]into the site that reflect the name of the business or site authority name.

Are we to assume this is how the authority is established?

If so, are there any SEO benefits to be had from this? Does anyone know?