Google Cache - Pros & Cons of noarchive meta

Why do some webmasters choose not to show cache in Google?

[kamikaze Optimizer]

I see respectable sites such as WebmasterWorld not showing cache in the serps along with many spammy sites and was wondering what is the benefit of using the no archive meta tag?

[yves1]

There can be many resons for using noarchive:

- Your pages are very often updated (for example prices), so you don't want your visitors to get wrong/ outdated information from the cache.

- You have a News site and want everyone to be able to read your articles during the 1st week after they are published. But past this 1st week, only your members/ subscribers should be able to read them.

- OK, you agree to help Google by providing them with good content that they can used to serve relevant search results to their users. But there is no reason why you should allow Google to publish a copy of your content on the internet.

- For any good or bad reason you are cloaking your pages and don't want to be spam reported.

[tigertom]

- You don't want scraper sites to lift a copy of your pages from Google's cache.

[Jasp]

I was ... wondering what is the benefit of using the no archive meta tag?

I use noarchive and nosnippet for sensitive pages that may need to be removed at a moments notice.