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does google eventually forgive for aggressive link building?

may have gotten penalized - but am now coming back



6:08 am on Aug 26, 2007 (gmt 0)

10+ Year Member

Around December of 2006 I did some things that added about 1000 incoming links to my site from various sites of so-so quality.

This probably about doubled the number of links coming into my site. The anchor text / accompanying content was mostly identical.

I wasn't trying to buy links or anything like that - due to my industry, there are lots of directory sites which will freely post info about my product / links back to my site. I used an automated tool to submit to them.

In Febuary of 2007 my traffic from google started dropping - and eventually got cut down to about half what it was.

In retrospect - I think there's a reasonable chance I got penalized for my actions (could of course be algorithm changes / unrelated to the new links). It's apparent what I did might've looked a lot like link spamming to google.

Now things are starting to look up. My traffic is up about 20% over the last two months.

What have other people's experiences been with this? Have other people been hurt by their link-building activities, and then came back?

I'm wondering if Google "forgives" some things over time?


2:33 am on Aug 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I have one website that recoverd from a huge recip link campaign... where I even email webmaster and help@google.com asking them for an exchange... to help their rankings and pr.


Was severaly punished.

Greatl improved quality of site, got only relevant links in, did stuff to get one way links(not 3 ways... genuine one ways) and every 6 weeks asked google gods for forgiveness.

It was granted, I really could not ahve done more wrong as far as recip links go, so yes, they will forgive, but not forget, clean up your site and links


12:26 pm on Aug 29, 2007 (gmt 0)

10+ Year Member

nippi >> were you forgiven let's say in the past couple of months by any chance?

There's been a few sites that used to be penalized and came back this summer.


3:11 pm on Aug 30, 2007 (gmt 0)

10+ Year Member

Technically they shouldn't hold it against you cause it was their stupid idea to count links in the first place. Being popular has never meant being better. Large companies are not all better than small companies, yet large companies generally have more pages and more links in. That is what is wrong with google today, they favor the large companies.


4:15 pm on Aug 30, 2007 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member

voices that is not true. It is not hard to beat a big company with a quality website. If you know SEO and make a good site you have a better chance than some big company that has not clue about SEO. Most don't have a clue. A company will almost always beat you when it comes to trademarks but they deserve to rank for their trademarks. You can't just stick up some site you spent a few hours on and expect it to rank in one week. SEO is hard work and you have to be in it for the long haul. If you build a site and constantly put work into it putting up quality content and trying to get new links. You will eventually rank for what you want to. It may take 3 years but you will. Just like I can't open a restaurant and have a waiting list in one week. The rule about a new business is you need to have enough money to make it one year with zero profit or you are setting yourself up to fail. The same goes for a web business. Work hard and work smart. It is easy to rank a real website given enough time.


4:38 pm on Aug 30, 2007 (gmt 0)

10+ Year Member

I just get sick of seeing sites like nexttag and bizrate constantly in the top results. New sites should not be hard to find just because they are new. New information is what I am usually looking for.

I have always refused to participate in link exchanges cause I thought the whole idea was ridiculous when I first heard of it years ago. Google created a monster when they started it and for them to now hold it against someone doesn't make sense. It was their stupid idea, they don't have to increase a sites rank cause of links, so there is no need to penalize someone who overdid it.


5:06 pm on Aug 30, 2007 (gmt 0)

Google created a monster when they started it and for them to now hold it against someone doesn't make sense.

Blaming Google for Webmasters' greed is like blaming banks for the existence of bank robbers.

What's more, if Google thinks that penalizing or neutralizing "aggressive link building" is a useful tool in its anti-SEO arsenal, that's Google's call to make. All of us (including Google) get to decide how we treat other sites, based on our own goals and our analysis of the risk vs. the potential rewards.


5:10 pm on Aug 30, 2007 (gmt 0)

10+ Year Member

From what I see Google awards many sites for aggressive link building.

It is those who bragg about it, sells information about it etc....are the ones I believe Google has problems with and punish them for it.

Keep your head screwed on tight, if you are successful online, don't tip your hand, because if you do, you tend to show up the one who helped you succeed (Google.)

Those who are successful are usually those who agressively seek links, but they are smart about it.


9:26 pm on Aug 30, 2007 (gmt 0)

10+ Year Member

The only thing I'm blaming Google for is being stupid enough to count links in the first place.


9:50 pm on Aug 30, 2007 (gmt 0)

The only thing I'm blaming Google for is being stupid enough to count links in the first place.

If you think Google is simply "counting links," you need to read up on PageRank, TrustRank, etc. It's far more complicated than that. Besides, if Google didn't use inbound links as a factor in judging quality and/or relevance, how could it decide where to rank search results? When your index has millions of pages about red widgets or the life of Jesus or macaroni and cheese, simply looking at page titles or gauging keyword density won't do the job.


10:48 pm on Aug 30, 2007 (gmt 0)

10+ Year Member

Of course I dont think that, I have high ranking sites with NO link exchanges. I have never thought they mattered, though I don't doubt that some sites ranked mainly because of the massive link exchanges they did. I just always thought it was a worthless guage of a sites quality. It doesn't make sense for Coke to link to Pepsi, it's not natural. Yet for years I hear people say over and over, you have to go out and get links, gotta have links, blah blah blah. I am happy to see that this is finally nearing and end.

It's the search engines job to return relevant results, not necessarily the best page on a certain subject. Best for you may not be best for me.

This 40 message thread spans 2 pages: 40

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