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Dedicated IP - does it matter?

Any evidence that Google really cares?

   
9:00 pm on Aug 8, 2007 (gmt 0)

10+ Year Member



In another recent thread, dedicated IP was cited as a factor in the Google algo. I've heard this a few times on this forum, but never really understood the origin of the theory. Has anyone had their search position improved by moving to a dedicated IP (or harmed by moving to a shared IP)?.

I have several sites on a shared IP. I can move them to dedicated IPs for add'l recurring fees. Is it a good bet?

9:56 pm on Aug 8, 2007 (gmt 0)

5+ Year Member



I, personally, prefer using dedicated IPs. Make sure you redirect the IP to the www. version of your site (or http:// if you use that). I keep away from shared IPs as there is too much risk on a shared server. If you have a dedicated server with ONLY your sites on it, I wouldn't worry too much then. That has been MHO.

:)

11:57 pm on Aug 8, 2007 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I've never seen evidence that a dedicated IP address was somehow a positive factor in ranking. But I have seen the occasional technical confusion from a shared IP address.
7:41 pm on Aug 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"But I have seen the occasional technical confusion from a shared IP address."

Oh, is that what it is called these days, "technical confusion", don't you just love it.

The "technical confusion" I've seen resulted in tens of thousands of pages of content being replicated across multiple domains on a shared IP address.

If you build on a shared IP I'd suggest that you get really good with base hrefs, or .htaccess or absolute hrefs.

My favorite is the absolute form of hrefs absolutely no wiggle room to cause "technical confusion" others say that causes code bloat etc ....

7:54 pm on Aug 9, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I dunno; we've been putting hundreds of clients on shared IPs for over ten years and never had a problem with ranking or technical errors that could be attributed to the IP. Not once.
8:09 pm on Aug 9, 2007 (gmt 0)

10+ Year Member



ive also never seen evidence that a unique ip effected what google thinks of a site. I have plenty of sites on shared ips with top rankings.
9:54 pm on Aug 9, 2007 (gmt 0)

10+ Year Member



For guaranteed members or customer mass mail delivery you'll need a dedicated to create bulletproof spf records though.

Personally I've seen serp improvements moving domains onto really high quality god neighbourhood hosts, or was it coincidence? (rhetorical question obviously :-) )

11:42 pm on Aug 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here is a clue, configuration is everything.

It is a lot harder to foul up a single site on a single IP, although I've also seen that.

Sometimes it gets called different names and presents itself in different manners.

Does everyone need reminders?

Stacking multiple sites on a single IP can easily lead to massive duplicate content issues which if any of you have followed the many threads about proxies, scrappers, www vs non-www, sites showing up on the IP address, one of my favorites custom error pages leading to the sites home page using the wrong redirection headers, add to that the query string fiasco then you may be able to understand what I am talking about.

Those are indeed ranking issues.

I'll leave some other possible paths as an exercise for the reader (hint, the links have it).

2:01 pm on Aug 10, 2007 (gmt 0)

5+ Year Member



theBear,

You are right. The main thing one should worry about is the host itself. Are they good at what they do, or some cheap, junk host? If you use a junk host and they have porn sites, spam sites, MFA sites and all kinds of crap sites on the same shared IP, you COULD run into a problem. It is not worth the risk especially if you are an e-commerce site. That has been MHO.

:)

2:05 pm on Aug 10, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



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8:02 pm on Aug 10, 2007 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The title for this thread and it's subtitle ask two different questions. As I see it:

"Dedicated IP - does it matter?" - Yes
"Any evidence that Google really cares?" - No

9:05 pm on Aug 10, 2007 (gmt 0)

5+ Year Member



"Dedicated IP - does it matter?" - Yes
"Any evidence that Google really cares?" - No

Tedster, you are right. I would rather be safe than sorry and just have dedicated IPs personally.

 

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