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Brett's post seems to give invaluable help and advice to someone like me, but taking into account the advance of technology and indeed the changing face of SE algorithms, how relevent do members think it is in 2007?
I think that keyword domains are very valuable. In all of the sectors that I operate in the no.1 established sites are the keyword.com or keyword1Keyword2.com sites.
As well as any algorithmic boost for having the keyword in the domain name, these sites will also attract the sought after anchor text in an organic way.
There may be a branding argument against using generic keywords, but search engines love them.
And you can go with HTML 4.0 now, rather than sticking with 3.2. Spidering is much more sophisticated today. Still, only go with xhtml if you really need it [webmasterworld.com] - and if you don't know if you need it, then you probably don't. I advise strict html rather than transitional. Not only will you future-proof your site, you'll learn a lot as you develop the site, too.
But the overall sensibility in Brett's post - of keeping it simple, low file sizes, regular ongoing development, etc. - that is still right on the money.
[edited by: tedster at 5:11 am (utc) on July 16, 2007]
It means that you will have to work twice as hard to beat them at the BRETT GAME. It becomes incumbent on a serious webmaster to get new tools to help with this. SEO means staying on the Google Ball coming here reading understanding not what Google thinks is relevant but what readers think is relevant.
1. search engine submission
2. Free Yahoo listing (for commercial sites)
3. Logging and Tracking - Lots of whizz bang analytics programs available - no longer do you need to use server logs/web host analytics programs.
4. Links - could probably include social media in the "ethical" link building category.
D) Page Size:
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can - I trust you are getting the idea here.
I still agree with this, although in another webmasterworld thread people said they didn't follow it. While it's no longer true that 80% of surfers are on dial-up, even users on DSL or cable prefer fast-loading pages. I'm surprised at the bloat on some new sites.