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The section is top quality, well researched and very informative, textual based and would offer the end user a detailed total solution. In other words the surfer wants information about “Blue Widgets” puts it into Google search finds the section on the site and it satisfies there every need. Problem solved. They are unlikely to find better information.
Because it’s an authority type piece about “Blue Widgets” it attracts loads of links from book mark sites, .edu sites etc etc and its well liked by everyone using it, the section itself has high PR as well and should be 1 in the serps its that good a solution to the google search query. (it is in Yahoo/msn)
The web page has detailed content and has sub sections off it about other aspects of “Blue Widgets”.
Now then, what I cant work out is why a section this good may move in the serps over the period of say six months like this 11-8-4-3-8-11-3-8-11-9-3-11
Above it in the serps is not better more detailed information on the “blue Widgets” but single page junk. Perhaps two paragraphs of text on a page surrounded by adwords, that kind of thing?
Now don’t get me wrong, you win some, you lose some with Google because other pages on your site may rank better than they may deserve but you cant help but wonder why (excluding the normal fluctuations) why an authority piece like this may move so much during a short period of time?.
It does beg the question that would Google move a result down a few pegs in its serps if users are clicking on it and Not returning back to Google to seek out other answers because its solved the problem?.
What’s also interesting is that when the result is in say position 8 it attracts almost as many clicks as it does in 3. In other words users are probably clicking on the ones above, not finding what they want returning to Google to repeat the process until they find this result?
Anyone else experience this themselves?
what I cant work out is why a section this good may move in the serps over the period of say six months
Google is constantly adjusting their algorithm, and those changes affect many, many SERPs. In fact, this summer seems to be a bit more volatile than, say, back-to-school or end-of-year holiday time.
So what I'm saying is something like "don't take it personally". It's not like some Google employee looks at a specific search result and then decides to move a particular URL up or down. And given the complexity of Google's ranking formulas, it's not likely that we can reverse engineer an explanation for any one change.
One clear goal of algo changes is the ongoing battle against webspam. And sometimes a site just accidentally has a characteristic that is in the neighborhood of a current spam technique -- whoops, we have collateral damage.
but if such movement of a clear cut authority site is a "general problem" then google surely needs to do more homewok which they ofcourse need to do. Specially when its beaten by visible crap sites.
War against web spam is alright but there is a large number of population on other side who just want to be #1 anyhow! and yes they succeed too!
if such movement of a clear cut authority site is a "general problem" then google surely needs to do more homewok
The issue may well be that a given algo change gives BETTER serps in some searches, but on other searches there is a noticeable downside. Working with such a huge data set as Google does in a mind-boggling challenge - and fixing one issue can create a new issue.
We recently learned that 20% to 25% of the queries Google sees in a day they have never see before (see http://www.webmasterworld.com/google/3376170.htm [webmasterworld.com].) Imagine trying to deal with that amount of volatility in the midst of the major spam ventures that are continually aimed at Google.