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For instance, how many pages are in a site's checkout process? If you find a way to remove one page, then this ratio we're discussing probably went lower -- but most likely, you've improved your conversions and your income.
Also, since we're talking about uniques coming from Google, if you happen to rank for some poorly targeted searches, then this ratio goes down because of one-hit-wonders. That kind of poorly targeted earch ranking definitely happens -- and it can happen more often as urls begin to grow in PR.
That puts me at around 2.3 to 1. I guess that's a pretty good ratio based on the data you're looking at. It feels like I should be getting more Google traffic, but maybe not.
How many pages would you say the sites in your sample have on average?
[edited by: Tonearm at 5:32 am (utc) on July 8, 2007]
Of course it varies dramatically, but if I'm on the better end of the range, I can make an educated guess that I don't have too bad of a bottleneck going.
I strongly agree with this,
In my site I am 5 popular sections ( each one in one directory ). Out of which 3 I regularly add pages. I started calculating ratio and found that more the pages I have more hits I am getting from google in that directory (when I see unique hits / page ).
Then I display the pages group by each directory in the order of highest to lowest hits they get. It was very clear that the highest of groups with more pages are way ahead ( where more pages are there ) in hits than other groups.
This is not a great discovery , it is there in google guideline that the content around the location also matters.
So I focus in one area and go deep even though I know I have some more related areas to start.