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Duplicate Meta Descriptions

         

undoIT

11:09 pm on Jul 7, 2007 (gmt 0)

10+ Year Member



I'm using a CMS to manage a large site. The Meta Titles are generated dynamically which is good. However, this is not possible for the Description. There is the option to set a global Description. I'm wondering if it is better to have a Description that will appear on thousands of pages, or if it is better to leave the Description blank. It seems that a lot my less important pages are showing up in the supplementary results. I'm wondering if having a duplicate Description is the culprit.

tedster

11:37 pm on Jul 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My experience, and that of several others, says you are better off with no meta description at all than repeating a generic one throughout the site. When a page is near the threshold of being tagged supplemental, Google often seems to look at only a few top-level signals rather than the whole thing. If the description is a dupe, that can hide the unique relevance signals for each page.

I've often removed urls from the supplemental index by getting unique meta descriptions in place instead of universal ones. And if you can get a modification for your CMS to allow unique meta descriptiosn, that would be the best. Otherwise, you can at least remove that "universal" meta description. Every page in a website is not likely to be about the exact same thing.

The problem with using no meta description at all is that Google may well grab the first few lines of your source code for the same purpose. Unless you are using "source ordered content" to lift each page's unique content to the top of the source code, Google's algo may well grab the top menu for its assessment -- and you'll still be sending a duplicate signal.

[edited by: tedster at 10:12 pm (utc) on July 8, 2007]

Asia_Expat

8:45 pm on Jul 8, 2007 (gmt 0)

10+ Year Member



tedster is spot on.
A universal meta description is a disaster... don't do it. The lesser of the two evils is to have no description.

On the same subject, I have managed to get my forum installation to produce a unique meta description for each topic. However, if there are several pages to that topic, the title and description are the same for each topic page (but differ between topics).

What are your thoughts on this?

nippi

9:36 pm on Jul 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



add the page name to the description.,

eg "How to cook fried eggs - Page Two"

Asia_Expat

10:51 pm on Jul 8, 2007 (gmt 0)

10+ Year Member



Yes, I would like to do that but I can't figure a way to do it. AT this time, the best I can do is make a unique description for each topic, but not individual topic pages... and I wonder if I'm doing more harm than good.

[edited by: Asia_Expat at 10:52 pm (utc) on July 8, 2007]

Marcia

11:11 pm on Jul 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Duplicate descriptions and/or duplicate page titles are absolute poison. I'm just pulling someone's site out of a pit that had its rankings totally sink out of sight because of that.

Asia_Expat

11:27 pm on Jul 8, 2007 (gmt 0)

10+ Year Member



So, as I can only create them for individual topics... but not individual topic pages... should I just not bother with the description tag?

[edited by: Asia_Expat at 11:27 pm (utc) on July 8, 2007]

Marcia

11:36 pm on Jul 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Based on what I've been seeing, I'd much rather leave it out than have duplicates. And if possible,have whatever is at top of pages unique to each page - if at all possible. I've also seen issues with identical text containing keyword phrases used sitewide.

Asia_Expat

11:46 pm on Jul 8, 2007 (gmt 0)

10+ Year Member



Hmmm... that's a shame... I'd worked so hard to get the software to produce metas for the topics :-(

kidder

12:21 am on Jul 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Change the code so you have unique descriptions.It's worth the effort.

Tonearm

12:28 am on Jul 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is it OK if the META description matches the page's main <p> description?

tedster

12:58 am on Jul 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



matches the page's main <p> description?

If you mean taking the first text that appears in a <p> tag (not an H1 tag), I've done that. It does give a unique description and seems not to create problems right now. I would prefer that to doubling up on the Title element.

tedster

1:03 am on Jul 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd worked so hard to get the software to produce metas for the topics

As long as that main topic meta description is not repeated on the individual pages, you have taken a step forward. But I'll bet there's some very useful content for search on those individual pages -- so I'd look for a way to get that modification done too. Definitely don't repeat the meta description Right now, it can definitely hurt and it certainly does not help.

Asia_Expat

1:50 am on Jul 9, 2007 (gmt 0)

10+ Year Member



Well, I've actually just managed to figure a way to get the meta description on each page for each topic to vary slightly by adding 'Page 1' and 'Page 2' etc etc etc..... is this sufficient variation in the description to avoid trouble do you think?

(Titles still the same for each page of the topic)

[edited by: Asia_Expat at 1:50 am (utc) on July 9, 2007]

tedster

2:43 am on Jul 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Titles are much more important than the meta descriptions - but any uniqueness you can introduce is a help. Will it help "enough" is always a question, and there are certainly other factors involved.

g1smd

7:38 pm on Jul 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If topics run over multiple pages, the least I would do is have a meta description for page one of the topic and then omit it on the other pages.

The most is to have a description on every page that actually describes the content of that specific page.

Every page of the article also needs a direct link back to page one of the article - for users who arrive on a random page to easily be able start at the beginning.

Asia_Expat

11:04 pm on Jul 9, 2007 (gmt 0)

10+ Year Member



Your thinking is the same as mine... I'm now trying to figure a way to make the metas just appear on the first page.

[edited by: Asia_Expat at 11:04 pm (utc) on July 9, 2007]

Asia_Expat

2:45 pm on Jul 10, 2007 (gmt 0)

10+ Year Member



Tell me, what would the likely effect be of a description meta tag that was just blank?

g1smd

8:35 pm on Jul 10, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't know. I suspect it might not be good.

Personally, I wouldn't risk it.

Robert Charlton

7:52 am on Jul 13, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Tell me, what would the likely effect be of a description meta tag that was just blank?

Funny, I just told a coder definitely not to do that. A client is launching a new site and is in a hurry, so I suggested leaving out the meta descriptions that aren't unique for now... but cautioned against the blank tag. Somehow, that felt to be the worst of all worlds... like, they're all the same and there's nothing there at all.

oender

9:51 am on Jul 13, 2007 (gmt 0)

10+ Year Member



uniqueness?

what is uniqueness? is it unique if you have 1000 site s with widgets
and the description is
buy and selling widgets 1
buy and selling widgets 2
buy and selling widgets 3 and so on or is this to similarly.
or how diffrently has to bee the description.

tedster

5:28 pm on Jul 15, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd say having two different and semantically important words is enough to create detectable "uniqueness" - sometimes just one seems to do it, but not always. The key is the importance of the word's meaning, and perhaps how many other meaningful words are also in the description. So just the numerals 1, 2 ,3 etc are often NOT enough, unless there's a boatload of PR circulated to the pages involved.

Asia_Expat

5:28 pm on Jul 18, 2007 (gmt 0)

10+ Year Member



I'm actually wondering (if talking about forum software) if it's better to just leave the meta tags off altogether and let the SE's find their own snippit. I'm concerned I might actually do more harm than good.

For the record, My forum has around 5000 topics, all of which are indexed, around 300 of which are not supplemental.
I have completely eliminated duplicate content. No URL rewriting has been employed and I went with the dynamic URL's out of the box.

oender

4:11 pm on Jul 22, 2007 (gmt 0)

10+ Year Member



Thank you Tedster

Do you have any Experience,or anybody else with short discription ,what would happen
if i shorten the discription from
sell and buy blue widgets to blue widgets the same with
green widgets ,red widgets
an so on with 1000 sites
is this Enough

Robert Charlton

5:31 pm on Jul 22, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



if i shorten the discription from sell and buy blue widgets to blue widgets...

This is the meta description element we're talking about, not the title. It's generally agreed that the description isn't used by the engines for ranking purposes. It can, though, be a useful marketing tool for you, if you use it properly.

The meta description is where Google looks first to create the description "snippet" that appears below your page title in the serps. It should be attractive to users, to prompt them to visit your site.

This snippet is query specific. If Google doesn't find text that matches a query in the description you offer, it will look elsewhere on your page, and then may look off your page.

After the meta description, it starts looking at the top of the html text in your page's source code, continues down that code, and then (unless you use the "noodp" attribute in your robots meta tag), will look at descriptions of your site that appear elsewhere on the web, with Open Directory, I believe, being the first alternative considered.

See Google's Webmaster Central article on titles and descriptions. [google.com]

It's up to you to tune the description so it satisfies a broad range of queries for which the page is likely to rank, and which also prompts click-throughs.

In the case of your "blue widgets" example, those two words by themselves don't offer a very broad range of possibilities for matching. Suppose someone searches for "big blue widgets." Would you prefer that they see a well-crafted description that prompts them to visit your site, or would you be satisfied that they see, say, nav menu text that happens to be at the beginning of your source code?

blue widgets

I'm not sure that Google would return a description this short in any event. In a few test searches, the shortest description I could come up with was about 56 characters. This may be because no one used merely a two-word description. Generally, Google returns about 150 characters, or breaks sooner at sentence breaks.