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for example, if PageA target Keyword "big red widget", and at this page A
when appear "big red widget" in some sentences then we use hyperlink like,
<a href="http://www.example.com/pageA.html">big red widget</a> has four steps.......
Is this spam? Use hyperlink to point some keywords to the page itself?
Need or no need to add the hyperlink to highlight the keywords?
As I know, to use the hyperlink to point the keyword to another page should not be called spam, but I am not sure if use hyperlink to point the keyword to the page itself is spam or not.
Pls kindly help.
[edited by: Robert_Charlton at 2:09 am (utc) on July 2, 2007]
[edit reason] "examplified" & "widgetized" [/edit]
It has big blue widget repeated a zillion times on the page, and links to its index.htm ON index.htm
big blue widget green
big blue widget black
big blue widget brown
big blue widget yellow
Yes,I would say its spam.
Unfortunately a spam report didn't help.
This practice of links that reload the same page has been making Jakob Nielson's list of bad website practices for many years. When someone clicks on a link, they expect to go to a different page -- or at least a named anchor on the same page -- not to reload the exact same thing the've already got.
Sometimes it is done as an SEO "trick" to get more keywords into anchor text as an on-page factor -- and I would consider that practice a form of webspam. But whether it's done by accident or intentionally, the idea of linking a url to itself is poor usability and does a disservice to visitors.
There's also the question of whether this practice is in any way effective. I tend to doubt that it is.
Surely, linking to the same page itself is like trying to pull yourself up by your bootstraps. You're not likely to float off the ground no matter how hard you pull. We don't know whether the mechanisms in the Google algo and Newtonian mechanics, though, would be analogous... but there may well be parallels.
In the physical world, the "opposite reaction" to the force pulling upwards pushes you down, because of connection through your own body.
It probably wouldn't be too hard to program this Newtonian behavior into links, as well as into anchor text for those links.
As we we integrate two pages, so we now have many links (which include keywords) point to the integrated page itself.
As we have too many such kind of two pages (cases), should we take out such kind of links point to itself?
IOW, there used to be /yellow-widgets/ and /yellow-widgets/stores.html with a link to the stores page from the /y-w/ index page with "yellow widgets stores" as the anchor text. So now it links to an H2 lower down on the same page as #widgets_stores using the same anchor text.
Yep, I do think it's kind of spammy (but I did it anyway), and might change the anchor to just "stores" and do the same with the anchor appendage, changing it to #stores instead, since it's probably over-kill and unnessary as it is now.
Is it right?
(Sorry have some typo error before, so I post again)
If I wanted to highlight certain words for my users all over the page, I would use the <span> tag. If you are mostly interested in search engines here, I doubt that using a lot of bold tags will be much of a help -- as others have said above. Use your mark-up in a natural way, and if there's a natural place to mark a word in bold, then fine.
If you use index.html#bluewidgets that's not spam.
Not only is it OK for users ( at least I prefer it to a subpage for everything ), but also those links don't count.
Example: go to your favorite site which uses anchor names, and check the first link's text that you're positive the page doesn't have an inbound with. You know how to...
site:www.example.com inanchor:"linktext only used on-page with #"
Of course the anchor text will still show up for regular searches as content. If that's OK. Or am I missing something?