Forum Moderators: Robert Charlton & goodroi

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Fixing supplemental results might hurt my site?

All my 'www' pages show as supplemental but I think fixing it might hurt.

         

zorgo

7:01 am on Jun 22, 2007 (gmt 0)



I've been in the SEO world for only a few months and slowly learning so missed a big step when setting up my site. Just realized that if I do a site search for my site on Google using 'www', all my pages show supplemental (site:www.example.com). However, if I do my search with non-www (site:example.com) then most pages show ok.

I want to add a 301 redirect to send all non-www traffic to my www pages. However, my traffic had a big (relative) jump this week (~100%) and I'm worried I'll take a big hit with this change. I guess while Google figures it out, my site will go completely out of index?

Any thoughts on what is my best course of action? I think I know the answer is it is still worth it to do this but any comments or suggestions are appreciated. Thanks!

[edited by: Robert_Charlton at 6:16 pm (utc) on June 22, 2007]
[edit reason] switch to example.com - it can never be owned [/edit]

Quadrille

4:18 pm on Jun 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You may suffer a 'blip', but in the longer term, a 301 would be wise.

As the pages do appear (albeit supplemental), there's no reason at all for the site to 'disappear', but it may be a while before the serps are accurate.

if the 301 is set up correctly, however, that really doesn't matter - 99% of visitors won't notice a www appearing, and theothers are most unlikely to worry.

Do you notice the '/' appearing if you follow a link that doesn't have it? http://www.webmasterworld.com [webmasterworld.com]

ogletree

4:23 pm on Jun 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Use Google webmastercentral to fix it. There is a section where you tell them which one you want to use.

Quadrille

4:56 pm on Jun 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Still go for the 301 - that fixes ALL SEs, and is future-proof.

ogletree

7:02 pm on Jun 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Only problem with the 301 is that if he is already ranking well and getting traffic he may lose some traffic for a time. The 301 is a good idea and should have been done in the first place but at this point it might do more harm than good.

Quadrille

7:30 pm on Jun 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I strongly disagree.

'Both' sites are listed, therefore the site will be found - whichever direction he 301s - therefore no reason for anything other than a blip, if that.

LEGAL DISCLAIMER: I cannot, of course guarantee that; but I've not seen a 'failed 301' report for at least a couple of years except where the 301 has not been implemented correctly.

I am not saying 'don't do the google webmaster tools approach', but it is important to get it right for all search engines, not just Google. Then he can forget it and move on.

g1smd

8:26 pm on Jun 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The www results that are currently Supplemental will probably turn into normal results within weeks of adding the redirect. They might lose ranking for a short while until Google readjusts the assigned PR for each URL. Make sure that incoming links to your site are amended to point to the correct version of the URL.

The non-www URLs will likely either drop straight into Supplemental (rather than just disappear forever) right away, or else will disappear from view for a few weeks and then later re-appear as Supplemental, and then hang around in the SERPs for about a year. There is no reason to worry about those. Any that appear in the SERPs will still bring visitors to your site, and your redirect will deliver them to the correct URL.

Once the redirect is in place, there is no more duplicate content. It will take a few weeks for Google to join the split PR back together. You can help that by making sure all internal links point at www URLs, as well as making sure incoming links point at the right version too.

jdMorgan

9:37 pm on Jun 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> if I do a site search for my site on Google using 'www', all my pages show supplemental (site:www.example.com). However, if I do my search with non-www (site:example.com) then most pages show ok.

This clearly argues in favor of redirecting www.example.com to example.com, and not the reverse. If the "www" pages are already supplemental, while the non-www pages are "showing OK," then any "blip" should be very minor.

Jim

Quadrille

10:15 pm on Jun 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think the direction matters; it's a matter of taste.

Google does have all the pages; a couple of spiderings, and they'll update with no worry at all (as G1 says). And in the meantime, whatever shows in google will find the page, one way or another.

That's the glory of a well-done 301 ;)

jdMorgan

11:15 pm on Jun 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It may matter quite a lot, as Google has many times made clear that they index URLs, and not what we Webmasters term "pages."

If the www URLs are supplemental, I would never recommend doing a 301 redirect *to* the www domain. It is only when both versions are ranked and have PR that there's much to debate; If the PR of the two versions of the site are equal, then you may pick whichever you prefer for branding reasons (or even just personal preference). But if one has the overwhelming majority of the PR, or if the other has little or none or is marked Supplemental, then Google has essentially made the choice for you. Yes, that choice can be reversed, but that *will* be painful, and the switchover and recovery may take months.

zorgo has expressed concern about losing the pages which *are* indexed, so let's be careful here.

Jim

jd01

12:25 am on Jun 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with jdMorgan on the directions of the redirects, but it's almost impossible to get all inbound links changed to the correct version of a website, so I think the most important thing to keep in mind is to accomplish *all* URL adjustments with a single ruleset.

It has been indicated a number of times here it appears link weight passes through a single redirect, but not through multiple or 'stacked' redirects, so I would probably err on the side of caution and make sure I got everything done in a single ruleset.

Justin

Halfdeck

4:37 am on Jun 25, 2007 (gmt 0)

10+ Year Member



Direction doesn't matter in the long run, but to minimize temporary ranking shifts, I'd redirect the www to non-www.

Simsi

10:13 am on Jun 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As an aside, I had loads of supplemental product pages which listed similar products based on categories they fitted into. I decided about 4 weeks ago simply to remove these pages as traffic was fairly low to them anyway, and since then my Google traffic has totally dried up for the whole site now. I have no idea if it's related, but at least I have no supplementals anymore though - lol.

zorgo

4:41 am on Jul 3, 2007 (gmt 0)



thanks for all your replies. debated for a while and decided to go with moving the non-www to www since my ranking for neither was yet to high. I've already noticed a dip but my www pages are beginning to show (without a supplemental tag) so hopefully the recovery will be quick.

g1smd

11:15 pm on Jul 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Your measure of success is in seeing how many www pages get fully indexed, NOT in looking at how many non-www URLs drop into Supplemental.

Many non-www URLs will drop into Supplemental and stay there for up to a year. This is normal. Google uses Supplemental as a way to continue to show URLs that used to show content but now no longer do so... such as URLs that now just redirect elsewhere. Those non-www results will still bring a small amount of traffic and are NOT a problem.