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Leaving Google's Sandbox after excessive backlinking

         

DXL

8:01 am on Jun 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Near the beginning of the year, I launched a site that had plenty of useful content, and linked to it sparingly from a handful of my own personal websites. It immediately ranked well on Google and MSN in particular, but then I decided to turn up the link juice. I added links to the site in the footer of two very large forums that I managed, neither were related to the target site's subject matter.

Of course, after just a few weeks, the site practically vanished from Google and site traffic decreased by half, and I immediately removed the links from the forums. If I Google the URL, the first result is just a title and the description isn't available. If I repeat the search with omissions, the individual pages for the site don't show up until page three of the results. So while every page is still indexed in Google, they are all pushed back to page five or worse when I do a search for keywords related to each page.

The site has been picked up dozens of natural backlinks that I didn't solicit so far. So should I simply start fresh with a new domain name and avoid linking from forums, or is there a way that I can restore Google's faith in the site?

BeeDeeDubbleU

8:42 am on Jun 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Are you sure that what you saw wasn't the temporary new site boost? If so I would wait and see.

buckworks

9:43 am on Jun 19, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The site has been picked up dozens of natural backlinks that I didn't solicit so far.

Your best strategy is to keep doing whatever is earning you those natural backlinks.

Your ups and downs sound pretty normal for a young site. It would be a step backward to switch to a different domain, with nothing to gain that I can see. Keep your vision and stay the course with your present domain.

JoeHouse

12:22 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



DXL

If your site is new, this is very common. You have taken all the right steps already to ensure your site's future success.

What you are seeing is a new site going through growing pains. I know this because Google has done the exact same thing to my site as it has with yours.

Your site will be unstable for at least a couple of years with some very good traffic one week and then the next 3 or 4 days of bad.

In time google will learn to earn your site's trust and you will then start to see more stable results.

Now a days 3 years is not uncommon. Just keep your site's nose clean and stick to white hat work and you will be fine over time.

DXL

12:25 pm on Jun 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for the feedback. I don't really think it was relative to a new site boost, because I've seen dozens of other sites that I optimized rank on the first page within weeks or months, and *maybe* drop one page in the SERPs a month later, only to slowly improve again.

On one hand, I don't wan't to accept that it was from forum linking (though we're talking thousands of backlinks all at once), because that would imply that I could kill a competitor's rank just by linking to him in a similar manner. But the timing was too much to ignore.

I'll go ahead and wait things out for a month or two and see if things improve. I just wasn't sure if I was dealing with a lost cause at this point.

skweb

3:58 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



Well, it was a bad idea to take those links out. I have had similar experience when I linked a new website from a blog with hundreds of pages. In my case Google imposed a 90-day penalty and the site then came better and stronger. I guess what G says is that if you get hundreds of links overnight, you will need to wait in a sandbox for a while, particularly if you are a new website and are not getting links from anyone else. Not fair, but?

camino

4:13 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



I have had the same happen on small sites. Doing well for a couple of months then the index page drops right out of the serps. The first pages that showed up were inside pages way down the results. I added some more content, put up some more links and ignored the dam thing. about three months passed and it came back into the top ten. the site is now one year old and fairly stable in the top ten. it has also happened to other site along the same pattern. I would agree and leave the links up, IMHO.

trakkerguy

5:11 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



Same exact thing happened to me also recently. Only it wasn't a brand new domain, but one that had been unchanged and no links for a year or more. When we started getting links, it was rising fast in serps, but overdid it and it disappeared with same symptoms you experience.

I know many say inbound links can't hurt you, otherwise a competitor could. But if its an unestablished site, it seems to happen. And the sabotage issue doesn't apply if it is limited to unestablished sites, as you wouldn't really have "enemies" that would bother a newly emerging site.

I agree with those who suggest it best to leave links in place, just cool it on adding more too fast, add good content and wait it out. Yanking links in and out is a bad sign to G.

caveman

6:33 pm on Jun 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



DXL, IMHO, what you did with your linking was almost certainly a problem. As buckworks suggests, best thing now is to get more higher quality links. G rewards sites that grow links naturally over time. Personally, I'd lose the forum sites' footer links too. Those footer links, if they represent a large percent of total IBL's, can't look good.

timster

6:39 pm on Jun 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't wan't to accept that it was from forum linking... because that would imply that I could kill a competitor's rank

It's a common belief around here that Google treats links between various websites within the control of a single entity differently than links from a genuine third party.

That is to say, if Google sees you "unnaturally" linking to your other sites, they may penalize you for trying to manipulate rankings. If another webmaster links to you, the worst Google will do is discount the links.

Or so the story goes.

Whitey

7:05 am on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



DXL - Google will remove PR from pages that have unrelated links into them and form part of a "perceived" network. Not all PR becomes visible straight away - so this may be going on without your knowledge, except for the effect on rankings.

We observed this during an experiment. When the links were removed, the pages had their PR restored and everything went on as before.

[edited by: Whitey at 7:06 am (utc) on June 20, 2007]

DXL

4:54 am on Jun 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I removed all the forum links back when I noticed a drop in the SERPs, I have no intention of restoring them, so I'll just have to wait and see how things turn out. On the other hand, I have been using forums to link internally to pages on the main area of it's own website (2-3 pages, with a little bit of anchor text).

Originally I had figured that Google wouldn't penalize if I had picked up a significant number of inbound links just as long as I wasn't linking back to those sites. The site that was dropped from the SERPs has absolutely no outbound links.

texasville

6:10 am on Jun 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>>I'll go ahead and wait things out for a month or two and see if things improve.<<<<

A month or two?

You were getting some awfully good advice. Stable sites take some time. Keep doing what you are doing, but nix the footer links...that is a big no no...and build links to all those internal pages. A site nowadays has to percolate. Google made that plain a while back.