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1. Google is working harder on discerning paid links from purchased links (collateral damage is my concern here).
2. A well known link building expert has expressed a belief that incoming links may hurt you (again, collateral damage).
3. I have just found a network of sites that are linking their hundreds or thousands of worthless pages to the individual pages of one of my sites.
Obviously, number 3 is mainly why I'm writing this. This could be an attempt at sabotage. This could also be an attempt for these sites to boost themselves in google's eyes by "becoming associated" with an established site (i.e. linking out to authority sites). For all I know, they do this "mass linking out" to many established sites in an attempt to boost themselves.
So, should I be worried about this? Could all of these new incoming links from these spam maggots potentially hurt me? If so, what should I do about it?
What I know is, getting paid links or junk web sites linking to you will neither boost your web site reputation nor will hut your reputation they are just there unless search engines believe that it is a useful link to take into account.
[edited by: tedster at 3:09 pm (utc) on June 6, 2007]
joined:June 3, 2007
Apparently there is a theory that outgoing links (to respectable websites) help rankings of a website.
The algo should be able to detect whether the link is "on theme" or not therefore if one has a page full of "on theme" links it would be reasonable to assume the page is some kind of widget reference page or directory etc.
I have one specific trade widget directory that has nothing but outgoing links to relevant "on theme" sites and it easily ranks #1 for all its 200+ pages and, of course, it has a lot of incoming links people bookmark for trade references, however I believe its original authority was created by its "on theme" outgoing links.
It's not like that. These pages that I'm referring to look like this, and for the sake of the example, assume my site is called www.yyyyyyyywidget.com
Get a free tutorial on blah blah
Need a loan for blah blah?
Get a degree in blah blah online
Low interest rates
(then at the bottom of the page is a link back to their home page and also a link to a specific page of my site)
Every one of these pages looks similar to this and each one of them links to a different page of my site. My site has nothing to do with any one of the pages that are linking to me so the links aren't relevant, and to an outside observer might look as though I'm trying to pick up a lot of deep links to my site.
Question: Why are these guys doing this?
Home ¦ Link-to-my-internal-Urls
If you browse this page with style "on", you'll see just the footer: if you browse this page as a bot will see it, it will be full of nonsense text garbage and then "our" footer at the bottom.
Of course, we have never asked to be linked by these sites.
But, in doing this, what could be the purpose of these people if not trying to either:
- acquire reputation by linking respectable sites like ours
- put us under a bad light as Google might say "mmh.. these respectable site is linked in a footer by this site.. may be they are buying links? let me penalize them".
I can't see no other explanation to this strange behaviour and I'm worried too...
Pizzaguy: "Did you try to contact them and ask the same question? " no, as all those whois have dummy entries: we have contacted the hosting provider which in this case might be the only visible face for us.
I was thinking about it, but I'm holding off until I can research it more. Who knows. Maybe its nothing. From what I can see so far, they pages aren't even indexed in google or yahoo and maybe they never will be. Then again...
Sounds like what I'm seeing. Maybe this is fairly widespread.
These are the only rationales I can think of as well. And I wouldn't even be concerned about it except for recent statements by Google and MC regarding the new emphasis on the detection of paid links. I have to admit, one of the first things that leapt into my head was whether or not a competitor had purchased links to my site to torpedo me.
I've been working on a clients site that has something that may be similar. They've definately been hit with a penalty due to incoming links. They have NO outgoing links, NO on page SEO, and haven't touched the page itself in several months.
I've hesitated to post in the -950 thread, as it's not the classic -950 penalty. Yes, it does rank on last page for some searches. But it doesn't show up on first page for any searches anymore - not even for their domain name or other very unique terms they were #1 for.
It is a site that has been indexed for a few years, but has been used as a landing page for PPC advertising and had very few backlinks. They've been getting links over last 2 months - dozens of good, fairly strong links, and maybe 200 bad links they purchased cheap.
They also have backlinks from other members of the same team that have little PPC sites that are hosted on the same server, so that may contribute, or be, the problem. But this site does not link out to any other.
I know many people say "incoming links can't hurt you". I believe that is probably true for established sites. But new sites with little link history? I see no other explanation for this site being hit than incoming links - either too many too fast, or links from partner sites that G sees as a spam network.
Not ranking #1 for your domain name is the classic sign of the "Minus Thirty" penalty.
Thanks, that's what I thought. Only the symptom here is they appear at the end of serps, or not at all. And it has come and gone a few times over last 3 weeks.
I hope it's not a manual penalty like the -30, that requires a reinclusion. Seems kind of brutal to kill a site for getting some bad links, or too many too fast.
I wrote about that effect a year to 18 months ago.
One thing we know about blackhatters is that everything they do definitely has a purpose. Whether it's an attempt to lend some legitimacy to the page is anyone's guess. But, there has to be a reason.
I have wondered if it could hurt site -950 style. For example they would be no problem unless your page was borderline on the phrase based thing. At that point the repetition of flagged anchor text in in the inbound links could put you over the edge. But this is pure speculation.
Overly optimized (many pages with same keywords in title and h1)”
Does “Overly Optimized” mean repeating same keyword on different pages or does it mean to use the keywords repeatedly on one page?
[edited by: tedster at 9:02 pm (utc) on June 7, 2007]
As a general rule, my sense is that people use "overly optimized" to mean many repetitions of the target keywords in all sort of elements on the site, plus many exact matches of title and H tags and anchor text.