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1. Document Scoring Based on Traffic Associated with a Document [appft1.uspto.gov] [April 19, 2007 - Steve Lawrence]
2. Document Scoring Based on Query Analysis [appft1.uspto.gov] [April 19, 2007 - Jeffery Dean]
3. Document Scoring Based on Link-Based Criteria [appft1.uspto.gov] [April 26, 2007 - Anurag Acharya]
4. Document Scoring Based on Document Inception Date [appft1.uspto.gov] [April 26, 2007 - Matt Cutts]
A system, comprising: means for identifying a document that appears as a search result document for a plurality of discordant search queries; means for determining a score for the document; means for negatively adjusting the score for the document; and means for ranking the document with regard to at least one other document based, at least in part, on the negatively-adjusted score.
Okay, so that's what Google's patenting... let me ask you guys this:
Does this prevent other people from developing a system that does the exact same thing? Or just from developing a system that does the same thing as what they're doing in the same fashion that they're doing it?
In other words, can other companies use (and patent) their own proprietary algorithms to score documents in a similar manner?
Does this prevent other people from developing a system that does the exact same thing
"ranking a site according to how much traffic it gets."
Did they mention the whole self fulfilling prophecy thing in that patent? If it's on page 1 it tends to get more traffic, more links more popularity. The whole art industry lives of someone telling others that green splatters in that variation are great..
Well i guess they are clever enough to somehow normalise their traffic out.
what an effort to have a normal (hopefully a mean with variation) on each search term...
I'm pretty sure Google's already been doing that work for quite a few years, and that they keep it fresh, too. Probably not on "every" search term as a separate data point, but on many high volume searches -- and most likely classified by some system they evolved from significant parallels they noticed in their initial data set.
This kind of traffic data would also be important for them to measure user satisfaction with the SERPs and any time. If the current data after an algo tweak fell off from that generated by earlier benchmarks, that would be essential feedback.
Ads are 100% targeted still ..
I mean how can you not work after supply and demand ...?