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Gaining Google Trust - Is it a PR thing?

         

sandpetra

9:03 pm on Apr 11, 2007 (gmt 0)

10+ Year Member



Is your Google PR (Toolbar or whatever) an accurate sign of the trust Google places in your site.

IE - If you're a PR 6 - you get spidered more and indexed quicker.

So if this was a case then there is still a very worthwhile reason to chase Google Page Rank?

rainborick

11:07 pm on Apr 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



No. PageRank remains simply a measure of the number and quality of the links that point to a given page. Trust Rank or authority value may naturally accumulate in conjunction with PageRank, but they are separate factors.

rawley2

11:11 pm on Apr 11, 2007 (gmt 0)

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I think page rank helps with the SUP result problem as well as make your site get crawled faster.

Just my 2 cents

Stefan

2:05 am on Apr 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



IE - If you're a PR 6 - you get spidered more and indexed quicker.

It seems to me that having a higher PR overall on the site still helps to get new pages crawled and indexed more quickly. I don't know that it helps with the serps, as such - there's a lot of onpage stuff involved, and factors like highly competitive searches. But for my few sites, if I link a new page from a PR5 page, it's found and listed very quickly.

renomart

5:30 am on Apr 12, 2007 (gmt 0)

10+ Year Member



Dont worry too much about pagerank. My site is a PR3 and if I post something to my site it is indexed and ranking within 2 hours.

contentwithcontent

7:00 am on Apr 12, 2007 (gmt 0)

10+ Year Member



A good way to think of it is this...

Robots follow links.

The more links there are to your website the more often robots visit.

This would be true if there was no such thing as pagerank.

Think of robot travel as a random event, the more links the more chance of a visit by a robot.

Pagerank has nothing to do with it, links do.

People have made this association because the more links you have to your site the higher your page rank goes. Separately, another thing that happens with more links is that there is a greater amount of robot visits.

glengara

11:48 am on Apr 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It could be argued Google "trust" (whatever that is) comes more from outgoing than incoming links, incomings may show the content is good, but it's the outgoings that are more likely to determine whether a site is trustworthy, IMO.

Robert Charlton

6:09 pm on Apr 12, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



It could be argued Google "trust" (whatever that is) comes more from outgoing than incoming links, incomings may show the content is good, but it's the outgoings that are more likely to determine whether a site is trustworthy, IMO.

glengara - I think that consistently high quality of outbound links may be some sort of a factor in a site's quality score. Outbounds are also discussed when talking about a site's "hub" score, sometimes discussed as an algo component... but I think you'd need to have many, many pages, as in a large, very well-edited directory, for hub score to be a major ranking factor.

I don't believe that outbound links are sufficient to establish "trust," which I think must come from some sort of view of external link votes.

Here's a discussion related to this thread overall that might be helpful, with several good links to other discussions, patents on the subject, etc....

What's a "trusted site"?
[webmasterworld.com...]

Also, here's an old thread I have bookmarked that's an excellent discussion of algo factors, albeit not necessarily current ones. Note that it mentions the "authority" sites often do not link out much, so outbound links would not be a trust factor on these sites.

Almaden / CLEVER
[webmasterworld.com...]

[edited by: Robert_Charlton at 6:23 pm (utc) on April 12, 2007]

decaff

7:44 pm on Apr 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't believe that outbound links are sufficient to establish "trust," which I think must come from some sort of view of external link votes.

It's the balance and ratio of this dynamic that creates the trust..not one or the other...

It's about what sites you "Vote" for (link to) and who is "Voting" (linking to you) .. that formulates this delicate balance..

This will vary from sector to sector...
Remember that the Google folks are specialists at crunching large sets of data into chewable chunks and then applying this to their OWN business initiatives...(this will ultimately affect the SERPs)

It's as if Google is constantly trying to "disrupt" itself in order to keep growing ...

glengara

7:55 pm on Apr 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



*I don't believe that outbound links are sufficient to establish "trust," which I think must come from some sort of view of external link votes.*

Hi Bob, I meant "trust" on a more fundamental level, if an "authority" site has irrelevant footer links is it "trusted" and if so for what?

Robert Charlton

8:08 pm on Apr 12, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi Bob, I meant "trust" on a more fundamental level, if an "authority" site has irrelevant footer links is it "trusted" and if so for what?

That's looking at it from the other end, and, yes... that makes total sense, and it's a very interesting question.

I remember that the Financial Times was caught with some hidden commercial links on its home page. Does that mean that Google zapped all its authority with regard to UK financial news?

glengara

8:49 pm on Apr 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



O'Reilly got in a similar situation IIRC, and MC said something like "those links hadn't been trusted for some time".

For the rest of us, having "untrusted" OBLs might well bring our internals into question, IMO...

Stefan

2:03 am on Apr 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Robert and Glengara,

You're both right,imho. Outbounds are a real factor if they're very pertinent, few in number, and restricted to sites that are seen as authorities (because of inbound links from other solid sites).

I don't believe that outbound links are sufficient to establish "trust," which I think must come from some sort of view of external link votes.

Not alone, but I really do believe that good outbounds are part of the equation, along with the "external link votes".

trinorthlighting

2:39 am on Apr 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A good website saying:

"Good sites rarely link to bad sites, but bad sites always link to the good to try to gain search engine placement"

moftary

3:59 am on Apr 13, 2007 (gmt 0)

10+ Year Member



PR would only get your site spidered more frequently and deeply. The high PR your site have, the higher probability of getting your site penalized or even worse banned for the slightest mistakes.

glengara

11:48 am on Apr 14, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On the trust/PR thing, IMO a high PR doesn't equate to trust these days, in the main G seems to have stopped lowering PR/giving PR0 penalties for linkage based no-nos, now you just get dropped/de-indexed while still keeping your visible PR rating.