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The Effects of AOL properties SEO by Google

Time Warner could dominate so many areas

         

steve40

5:09 pm on Dec 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SEO by G on Time Warner properties may effect a much higher number of webmasters than we realise

Just some of Time Warner many areas of business
Magazine publishing
Movie studios
Films
music companies
Music
CNN
TV Companies
Radio
ETC ETC

So looking just quickly you realise the following Time Warner areas with G SEO help could dominate so many areas

Film
News
Celebs
Sport
hobbies ( magazine etc.
Finance
TV
Cable
Internet Access

and the list goes on

Thinking about it if G sends increased traffic to Time Warner Properties through being much higher in the natural serps and adsense is shown they both gain financially

I think if the following does happen G could no longer use the quote " Do No Evil " and if the mainstream press does pick up on this which they may well do as they will be as effected as many webmasters here you could see the largest turn round by searchers since Google first entered the Search Engine Arena a few years ago , and it could very well be one of the biggest mistakes made by a large corporation in many years . It is also possible Governments may start looking re: Monopolies Commision

I would see no problem with G providing a link to time warner properties as part of the deal but not at the expence of G's integrity through manipulation of serps ( and I believe if the same company who produces the algo for unbiased results ) then helps with SEO I can not find any other description than "manipulation for profit "

Will be interested to hear others views

steve

texasville

9:22 pm on Dec 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think G is only going to provide free advertising to the right of the serps for aol. Anything else does not seem copastetic with clean serps.

europeforvisitors

9:29 pm on Dec 18, 2005 (gmt 0)



I think Texasville is probably correct, and that it's a bit early to get worked up over "what if" scenarios.

Key_Master

9:35 pm on Dec 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well I think speculation is a big part of what WW is about.

The nytimes is reporting that links to related content on AOL will be provided on Google search and (first time for Google) a graphic, the AOL logo. The ad will be placed on the lower right hand corner of the serp. And yes, there is a lot of categories of content on AOL.

I think Google gave too much in this deal and I believe it will hurt sites and Google's reputation with webmasters.

Key_Master

9:40 pm on Dec 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



PS, I found this amusing.

They also reported that m$ declined to give favored results to AOL citing ethical concerns.

Bizarro world! :)

BillyS

10:23 pm on Dec 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AOL Travel is your one-stop full service travel resource. You'll find deals on airfares, hotels, car rentals, cruises, vacation packages, and last-minute weekend getaways to your top domestic and international destinations. Research your vacation using destination guides, articles, user reviews and other great trip-planning tools.

I suspect that we might see something similar to the way Yahoo Travel dominates their results. Let's face it AOL can provide as good a deal on travel arrangements as anyone on the web. AOLs not even on Google's radar right now in the travel space. This is just one example of how twisted this might become.

steve40

11:40 pm on Dec 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



BillyS
Your very right Yahoo travel pages figure very high on the Y serps and G AOL could easily do the same thing and could point to Y as to earlier precedent and hide behind

steve

inbound

12:56 am on Dec 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Big opportunity ahead...

IF Google do give AOL technical help with SEO then we'll all know which sites to be analysing. It's been said that the boost in organic listings may come from such assistance, to me that would be letting the cat out of the bag.

Also, IF Google do go down this route, what happens when they change their algo? To keep AOL sweet they would need to make slight changes over time as even AOL could become a victim of a severe change in algo. If there are severe changes and AOL is never effected then we have a situation that points to underhand assistance, it's going to be interesting.

Knappster

4:01 am on Dec 20, 2005 (gmt 0)

10+ Year Member



More details on the Google/AOL deal can be found in Tuesday's New York Times:

AOL Coaxes Google to Try Busier Ads [nytimes.com]

WantsAnonymity

9:57 am on Dec 20, 2005 (gmt 0)

10+ Year Member



This morning's Financial Times (London) reports similarly and comments that, in its opinion, this risks damaging Google's brand as its reputation for objectivity is undermined.

It also mentions that this is not an exclusive agreement - i.e. others may negotiate a similar deal (although it does not say that this is G's intention).

I wonder if GoogleGuy is around and able to comment? At first glance, this seems to change the rules of the game.

randle

3:05 pm on Dec 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Maybe a little clarity from the NY Times piece cited above;

Graphical advertisements, like the common rectangular ads known as banners, have been a feature of most commercial Internet sites for a decade. Google made a name for itself, in part, because it went without graphical ads in favor of small text advertisements linked to the topics for which users search. Google's simple pages, quick to load and easy to read, helped the site build a following, and text advertisements proved valuable to marketers looking for people interested in their products.

One format being discussed is a box, which may include a photograph and a logo, that would appear on the main search results pages toward the bottom of the advertisements in the right-hand column.

Can’t say I am enthusiastic about seeing banner ads in the results, but don’t see what major harm this will do.

Google also agreed to provide technical assistance to AOL to help explain how to make its pages easier for Google - and other search engines - to find and include in its index of the Web. Google has provided similar information for other large Web sites, according to Kevin Lee, executive chairman of Did-it, a search marketing firm. In general, Google will offer an engineer who recites publicly available technical information on how Google's search engine evaluates Web sites.

Sounds like sending them this link; [google.com...]

Lynn Fox, a Google spokeswoman, said that no deals Google was contemplating would allow its search results to favor a particular company.

Appears the results will be the results, every man’s got an equal shot.

At the end of the day I’ll admit I don’t like this development, but I don’t think it’s a radical departure from the rules of the game. But I guess time will tell. (you do get the feeling theres some serious money lying on the table when it comes to search)

WantsAnonymity

8:02 pm on Dec 20, 2005 (gmt 0)

10+ Year Member



Randle, thanks for the update. I hope the FT has got it wrong on this one...

Something in my gut tells me you're right - if they were to corrupt their SERPs, it'd be a total breach of what I think Google's about.

ddogg

9:23 pm on Dec 20, 2005 (gmt 0)

10+ Year Member



I find this whole thing very disturbing. Google showing any links to AOL like they do with news results, etc. is completely unacceptable to me.

Why would Google want to tarnish its brand? AOL is lame. Google is cool.

They are completely violating their own standards. Call it whatever you want this is manipulation of the SERPS. Not cool.

Google's #1 advantage over everyone else is that people who use Google love Google. They are very passionate. And one of the big reasons for that is we believe we can trust Google. I have no trust for Yahoo! or Microsoft. I'm not saying I think they are bad companies, there is just a subtle yet powerful difference in perception. You guys know what I mean.

Google needs this partnership to maintain their revenue and fight off MSN, but they must not sell their soul to get it.